Market Intelligence

Jefferson County, AL

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Jefferson County, Alabama, a core county of the Birmingham-Cullman-Talladega, AL market, holds $44.1B in deposits across 40 insured institutions and 181 branches. Regions Bank is the largest deposit holder at 32.8% share. The top three banks hold 56% of deposits, which places the county in the Moderate band. Deposits have fallen 3.4% since 2020 while the branch count fell by 7.2%. It produces $51.2B of output, ranking #89 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$51.2B
#89 of 1,523
Population
665,742
#108 of 1,523
GDP per Capita
$76,845
#152 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$44.1B
#68 of 1,523
Deposits per Capita
$66,194
#51 of 1,523
Deposits per Branch
$243M
#69 of 1,523
Competitive structure
Insured Institutions
40
#40 of 1,523
Branches per 100k Pop.
27.2
#599 of 1,523
Median Deposits per Institution
$149M
The median deposits booked by a single institution in the county. #535 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
39.6%
of county deposits held by banks with $100M to $100B in assets. #1,227 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
56%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)-3.4% over 5 years
$45.6B
2020
$47.4B
2021
$42.4B
2022
$39.9B
2023
$41.3B
2024
$44.1B
2025

Branches: 195 in 2020 to 181 in 2025. Institutions: 38 to 40. Top-three share: 70% to 56%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Regions Bank$14.4B32.8%410%
PNC Bank$5.8B13.2%18-59%
ServisFirst Bank$4.5B10.2%2+16%
Wells Fargo Bank$3.3B7.4%19-18%
Synovus Bank$3.0B6.9%8+52%
Truist Bank$3.0B6.7%9+185%
Oakworth Capital Bank$1.2B2.8%1+92%
Cadence Bank$1.2B2.7%9-33%
First Horizon Bank$1.2B2.7%7+18%
SouthPoint Bank$991M2.2%5+174%
CommerceOne Bank$672M1.5%1+201%
FirstBank$509M1.2%2no 2020 presence
Bryant Bank$501M1.1%5+22%
Pinnacle Bank$485M1.1%2no 2020 presence
SouthState Bank$485M1.1%1+2%
Renasant Bank$401M0.9%2+716%
Valley National Bank$348M0.8%3+180%
Peoples Bank of Alabama$189M0.4%4+62%
United Community Bank$181M0.4%2no 2020 presence
First US Bank$152M0.3%1no 2020 presence
River Bank & Trust$146M0.3%1no 2020 presence
Community Bank of Mississippi$133M0.3%2+677%
First Financial Bank$133M0.3%3+27%
Trustmark National Bank$130M0.3%3+372%
The Hometown Bank of Alabama$112M0.3%1+49%
Millennial Bank$110M0.3%1+30%
JPMorgan Chase Bank$110M0.2%5no 2020 presence
SmartBank$105M0.2%1no 2020 presence
First National Banker's Bank$89M0.2%1+43%
Citizens Trust Bank$77M0.2%1-20%
Union State Bank$57M0.1%2-5%
Southern States Bank$53M0.1%1+10%
Robertson Banking Company$51M0.1%2+186%
EvaBank$50M0.1%1+21%
Pinnacle Bank$42M0.1%3-25%
CB&S Bank, Inc.$38M0.1%1+366%
NobleBank & Trust$34M0.1%1+91%
West Alabama Bank & Trust$18M<0.1%1+775%
Woodforest National Bank$15M<0.1%7+17%
Alamerica Bank$15M<0.1%1-4%

The 40 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Birmingham-Cullman-Talladega market

Jefferson County is one of 10 counties that make up the Birmingham-Cullman-Talladega, AL market, a Combined Statistical Area (ranked #50 of 293 U.S. markets by economic output). It produces 64.8% of the market’s output and holds 77.6% of its deposits.

MeasureJefferson CountyShare of parent market
2024 GDP$51.2B64.8%
Deposits$44.1B77.6%
Population665,74248.1%

View the full Birmingham-Cullman-Talladega market profile →

Recruiting in Jefferson County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Jefferson County.

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