Market Intelligence

Wicomico County, MD

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Wicomico County, Maryland, a core county of the Salisbury-Ocean Pines, MD market, holds $2.3B in deposits across 10 insured institutions and 33 branches. Hebron Savings Bank is the largest deposit holder at 17.4% share. The top three banks hold 49% of deposits, which places the county in the Moderate band. Deposits have fallen 6.9% since 2021 while the branch count fell by 10.8%. It produced $5.6B of real gross domestic product in 2024, ranking #551 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$5.6B
#551 of 1,523
Population
106,899
#580 of 1,523
GDP per Capita
$52,468
#511 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$2.3B
#605 of 1,523
Deposits per Capita
$21,652
#825 of 1,523
Deposits per Branch
$70M
#1,116 of 1,523
Competitive structure
Insured Institutions
10
#737 of 1,523
Branches per 100k Pop.
30.9
#443 of 1,523
Median Deposits per Institution
$267M
The median deposits booked by a single institution in the county. #201 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
55.4%
of county deposits held by banks with $100M to $100B in assets. #993 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
49%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)-6.9% over 5 years
$2.5B
2021
$2.5B
2022
$2.3B
2023
$2.2B
2024
$2.2B
2025
$2.3B
2026

Branches: 37 in 2021 to 33 in 2026. Institutions: 11 to 10. Top-three share: 50% to 49%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Hebron Savings Bank$402M17.4%70%
Burke & Herbert Bank & Trust Company$371M16.0%7-19%
PNC Bank$363M15.7%3-6%
The Farmers Bank of Willards$340M14.7%5+15%
Manufacturers and Traders Trust Company$272M11.7%3+2%
Bank of America$262M11.3%2-8%
First Shore Federal Savings and Loan Association$162M7.0%2+13%
Truist Bank$135M5.8%1-14%
Woodforest National Bank$8M0.3%2+13%
Wilmington Trust$0M0.0%1no 2021 presence

The 10 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Salisbury-Ocean Pines market

Wicomico County is one of 3 counties that make up the Salisbury-Ocean Pines, MD market, a Combined Statistical Area (ranked #196 of 293 U.S. markets by economic output). It produces 57.8% of the market’s output and holds 44.3% of its deposits.

MeasureWicomico CountyShare of parent market
2024 GDP$5.6B57.8%
Deposits$2.3B44.3%
Population106,89957.4%

View the full Salisbury-Ocean Pines market profile →

Recruiting in Wicomico County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Wicomico County.

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