Market Intelligence

Worth County, GA

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market IntelligenceAlbany, GA › Worth County

Worth County, Georgia, a county in the Albany, GA market, holds $266M in deposits across 4 insured institutions and 5 branches. Renasant Bank is the largest deposit holder at 44.2% share. The top three institutions hold 89.8% of deposits, which places the county in the concentrated band. Deposits have grown 19.6% since 2020. It produces $338M of output, ranking #1,424 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$338M
#1,424 of 1,523
Total Deposits
$266M
#1,365 of 1,523
Population
20,059
#1,302 of 1,523
GDP per Capita
$16,855
#1,502 of 1,523
Insured Institutions
4
#1,321 of 1,523
Deposits per Branch
$53M
#1,340 of 1,523
Deposits per Capita
$13,255
#1,293 of 1,523
Branches per 100k Pop.
24.9
#718 of 1,523
Median Institution Size
$61M
Median deposits of the institutions operating in the county. #1,313 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
76.0%
of market deposits held by banks with $100M to $50B in assets. #577 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
89.8%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+19.6% over 5 years
$222M
2020
$249M
2021
$265M
2022
$249M
2023
$255M
2024
$266M
2025

Branches: 5 in 2020 to 5 in 2025. Institutions: 5 to 4. Top-three share: 82.9% to 89.8%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Renasant Bank$117M44.2%2+244%
Truist Bank$64M24.0%1+28%
Colony Bank$58M21.7%1+1%
South Georgia Banking Company$27M10.2%1+610%

The 4 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Albany market

Worth County is one of 4 counties that make up the Albany, GA market, a Metropolitan Statistical Area (ranked #252 of 293 U.S. markets by economic output). It produces 5.4% of the market’s output and holds 8.3% of its deposits.

MeasureWorth CountyShare of Albany market
2024 GDP$338M5.4%
Deposits$266M8.3%
Population20,05913.8%

View the full Albany market profile →

Recruiting in Worth County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Worth County, on a retained basis.

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