Market Intelligence

Yavapai County, AZ

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Yavapai County, Arizona, a core county of the Prescott Valley-Prescott, AZ market, holds $5.6B in deposits across 12 insured institutions and 43 branches. JPMorgan Chase Bank, National Association is the largest deposit holder at 31.0% share. The top three institutions hold 62.9% of deposits, which places the county in the concentrated band. Deposits have grown 17.5% since 2020 while the branch count fell by 4. It produces $9.2B of output, ranking #384 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$9.2B
#384 of 1,523
Total Deposits
$5.6B
#307 of 1,523
Population
252,552
#291 of 1,523
GDP per Capita
$36,245
#1,028 of 1,523
Insured Institutions
12
#557 of 1,523
Deposits per Branch
$131M
#289 of 1,523
Deposits per Capita
$22,292
#750 of 1,523
Branches per 100k Pop.
17.0
#1,176 of 1,523
Median Institution Size
$289M
Median deposits of the institutions operating in the county. #173 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
11.8%
of market deposits held by banks with $100M to $50B in assets. #1,458 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
62.9%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+17.5% over 5 years
$4.8B
2020
$5.4B
2021
$6.2B
2022
$5.7B
2023
$5.6B
2024
$5.6B
2025

Branches: 47 in 2020 to 43 in 2025. Institutions: 13 to 12. Top-three share: 63.1% to 62.9%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
JPMorgan Chase Bank, National Association$1.7B31.0%9+32%
Wells Fargo Bank, National Association$1.1B19.9%6+7%
Zions Bancorporation, N.A.$671M11.9%7+2%
Bank of America, National Association$557M9.9%2+2%
Glacier Bank$481M8.6%4+35%
BMO Bank National Association$297M5.3%4+8%
Flagstar Bank, National Association$281M5.0%3+11%
PNC Bank, National Association$148M2.6%2-34%
U.S. Bank National Association$141M2.5%1+82%
Bank of Colorado$138M2.5%3+1,584%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Prescott Valley-Prescott market

Yavapai County is the only county in the Prescott Valley-Prescott, AZ market, a Metropolitan Statistical Area (ranked #206 of 293 U.S. markets by economic output). It produces 100.0% of the market’s output and holds 100.0% of its deposits.

MeasureYavapai CountyShare of Prescott Valley-Prescott market
2024 GDP$9.2B100.0%
Deposits$5.6B100.0%
Population252,552100.0%

View the full Prescott Valley-Prescott market profile →

Recruiting in Yavapai County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Yavapai County, on a retained basis.

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