Market Intelligence

Prescott Valley-Prescott, AZ

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market Intelligence › Prescott Valley-Prescott, AZ

Prescott Valley-Prescott, AZ holds $5.6 billion in deposits across 12 insured institutions and 43 branches, ranking #206 of 293 U.S. markets by economic output. JPMorgan Chase Bank is the largest deposit holder at 31.0% share. The top three institutions hold 62.9% of deposits, which places the market in the concentrated band. Deposits have grown 18% since 2020 while the branch count fell by 4.

$9.2B
2024 GDP
$5.6B
Deposits
12
Institutions
62.9%
Top-3 share

Deposit trend

Total market deposits, 2020 to 2025 +17.5% over 5 years
$4.8B
20
$5.4B
21
$6.2B
22
$5.7B
23
$5.6B
24
$5.6B
25

Branches: 47 in 2020 to 43 in 2025. Institutions: 13 to 12. Top-three share: 63.1% to 62.9%. Deposits per branch: $131M.

Leading institutions by deposits

InstitutionDepositsShare Branches5‑yr
JPMorgan Chase Bank1.8B31.0%9+32%
Wells Fargo Bank1.1B19.9%6+7%
Zions Bancorporation0.7B11.9%7+2%
Bank of America0.6B9.9%2+2%
Glacier Bank0.5B8.6%4+36%
BMO Bank0.3B5.3%4+16%
Flagstar Bank0.3B5.0%3new since 2020
PNC Bank0.2B2.6%2new since 2020
U.S. Bank0.1B2.5%1+83%
Bank of Colorado0.1B2.5%3+1582%

The 10 largest of 12 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.

Counties in this market

CountyStateGDP PopulationShare of GDP Share of deposits
Yavapai CountyArizona$9,154M252,552100.0%100.0%

Recruiting in Prescott Valley

Deposits are held closely by the largest institutions, which often means the bankers worth recruiting are inside a small number of houses. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.

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