Market Intelligence

Yuba County, CA

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Yuba County, California, a core county of the Sacramento-Roseville, CA market, holds $622M in deposits across 4 insured institutions and 4 branches. JPMorgan Chase Bank, National Association is the largest deposit holder at 66.5% share. The top three institutions hold 94.3% of deposits, which places the county in the concentrated band. Deposits have grown 35.0% since 2020 while the branch count fell by 2. It produces $3.5B of output, ranking #718 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$3.5B
#718 of 1,523
Total Deposits
$622M
#1,134 of 1,523
Population
88,691
#664 of 1,523
GDP per Capita
$39,690
#910 of 1,523
Insured Institutions
4
#1,322 of 1,523
Deposits per Branch
$155M
#179 of 1,523
Deposits per Capita
$7,013
#1,482 of 1,523
Branches per 100k Pop.
4.5
#1,522 of 1,523
Median Institution Size
$87M
Median deposits of the institutions operating in the county. #1,012 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
19.1%
of market deposits held by banks with $100M to $50B in assets. #1,378 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
94.3%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+35.0% over 5 years
$461M
2020
$534M
2021
$586M
2022
$759M
2023
$749M
2024
$622M
2025

Branches: 6 in 2020 to 4 in 2025. Institutions: 5 to 4. Top-three share: 86.9% to 94.3%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
JPMorgan Chase Bank, National Association$413M66.5%1+166%
Umpqua Bank$89M14.4%1-22%
River Valley Community Bank$84M13.5%1no 2020 presence
Tri Counties Bank$35M5.7%1+1%

The 4 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Sacramento-Roseville market

Yuba County is one of 7 counties that make up the Sacramento-Roseville, CA market, a Combined Statistical Area (ranked #32 of 293 U.S. markets by economic output). It produces 2.1% of the market’s output and holds 0.6% of its deposits.

MeasureYuba CountyShare of Sacramento-Roseville market
2024 GDP$3.5B2.1%
Deposits$622M0.6%
Population88,6913.2%

View the full Sacramento-Roseville market profile →

Recruiting in Yuba County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Yuba County, on a retained basis.

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