Market Intelligence

Placer County, CA

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Placer County, California, a core county of the Sacramento-Roseville, CA market, holds $13.6B in deposits across 26 insured institutions and 69 branches. Wells Fargo Bank, National Association is the largest deposit holder at 20.9% share. The top three institutions hold 51.5% of deposits, which places the county in the moderately concentrated band. Deposits have grown 1.0% since 2020 while the branch count fell by 18. It produces $26.8B of output, ranking #177 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$26.8B
#177 of 1,523
Total Deposits
$13.6B
#166 of 1,523
Population
442,081
#169 of 1,523
GDP per Capita
$60,609
#342 of 1,523
Insured Institutions
26
#130 of 1,523
Deposits per Branch
$196M
#102 of 1,523
Deposits per Capita
$30,669
#360 of 1,523
Branches per 100k Pop.
15.6
#1,250 of 1,523
Median Institution Size
$139M
Median deposits of the institutions operating in the county. #583 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
27.0%
of market deposits held by banks with $100M to $50B in assets. #1,282 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
51.5%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+1.0% over 5 years
$13.4B
2020
$14.1B
2021
$14.6B
2022
$13.8B
2023
$13.5B
2024
$13.6B
2025

Branches: 87 in 2020 to 69 in 2025. Institutions: 25 to 26. Top-three share: 54.7% to 51.5%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Wells Fargo Bank, National Association$2.8B20.9%11-24%
Bank of America, National Association$2.1B15.8%7+5%
JPMorgan Chase Bank, National Association$2.0B14.8%6+65%
Five Star Bank$1.6B11.7%1+126%
U.S. Bank National Association$1.3B9.3%10+17%
Umpqua Bank$1.1B8.1%4+92%
Tri Counties Bank$393M2.9%3+45%
Mechanics Bank$368M2.7%1-77%
BMO Bank National Association$236M1.7%4-42%
First Northern Bank of Dixon$202M1.5%2-9%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Sacramento-Roseville market

Placer County is one of 7 counties that make up the Sacramento-Roseville, CA market, a Combined Statistical Area (ranked #32 of 293 U.S. markets by economic output). It produces 15.7% of the market’s output and holds 13.5% of its deposits.

MeasurePlacer CountyShare of Sacramento-Roseville market
2024 GDP$26.8B15.7%
Deposits$13.6B13.5%
Population442,08116.0%

View the full Sacramento-Roseville market profile →

Recruiting in Placer County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Placer County, on a retained basis.

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