Omaha-Fremont, NE-IA holds $44.1 billion in deposits across 80 insured institutions and 340 branches, ranking #49 of 293 U.S. markets by economic output. First National Bank of Omaha is the largest deposit holder at 34.6% share. The top three institutions hold 50.0% of deposits, which places the market in the moderate band. Deposits have grown 27% since 2020 while the branch count fell by 1.
Deposit trend
Branches: 341 in 2020 to 340 in 2025. Institutions: 76 to 80. Top-three share: 52.3% to 50.0%. Deposits per branch: $130M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| First National Bank of Omaha | 15.3B | 34.6% | +30% |
| American National Bank | 3.4B | 7.8% | +32% |
| Wells Fargo Bank | 3.3B | 7.6% | -1% |
| U.S. Bank | 3.1B | 7.0% | +2% |
| Pinnacle Bank | 2.8B | 6.3% | +59% |
| Security National Bank of Omaha | 1.4B | 3.1% | +69% |
| BMO Bank | 1.1B | 2.4% | new since 2020 |
| First Interstate Bank | 1.0B | 2.3% | new since 2020 |
| Core Bank | 0.9B | 1.9% | +47% |
| Access Bank | 0.7B | 1.6% | +24% |
The 10 largest of 80 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Douglas County | Nebraska | $59,205M | 606,460 | 73.1% |
| Sarpy County | Nebraska | $10,468M | 208,303 | 12.9% |
| Pottawattamie County | Iowa | $4,837M | 92,996 | 6.0% |
| Dodge County | Nebraska | $2,366M | 38,057 | 2.9% |
| Washington County | Nebraska | $1,488M | 21,302 | 1.8% |
| Cass County | Nebraska | $836M | 27,657 | 1.0% |
| Saunders County | Nebraska | $814M | 23,702 | 1.0% |
| Harrison County | Iowa | $508M | 14,623 | 0.6% |
| Mills County | Iowa | $487M | 14,793 | 0.6% |
Recruiting in Omaha
Deposits are neither closely held nor widely dispersed, which usually leaves room for a well-led team to take share without competing head-on with a dominant holder. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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