Santa Maria-Santa Barbara, CA, a Metropolitan Statistical Area, holds $14.2 billion in deposits across 18 insured institutions and 85 branches, ranking #92 of 293 U.S. markets by economic output. JPMorgan Chase Bank is the largest deposit holder at 18.1% share. The top three institutions hold 47.9% of deposits, which places the market in the moderate band. Deposits have declined 7.5% since 2020 while the branch count fell by 10.5%.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 95 in 2020 to 85 in 2025. Institutions: 20 to 18. Top-three share: 48.5% to 47.9%. Deposits per branch: $167M.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| JPMorgan Chase Bank | $2.6B | 18.1% | +18% |
| Bank of America | $2.1B | 14.9% | -4% |
| Wells Fargo Bank | $2.1B | 14.9% | -33% |
| U.S. Bank | $1.7B | 11.6% | +2,866% |
| Montecito Bank & Trust | $1.6B | 11.3% | +12% |
| Mechanics Bank | $1.1B | 7.7% | -11% |
| American Riviera Bank | $0.7B | 5.1% | +16% |
| Pacific Premier Bank | $0.7B | 4.7% | +6% |
| Community Bank of Santa Maria | $0.4B | 2.6% | +26% |
| Banc of California | $0.4B | 2.5% | +65% |
| Community West Bank | $337M | 2.4% | no 2020 presence |
| First Bank | $197M | 1.4% | +22% |
| The Northern Trust Company | $143M | 1.0% | -22% |
| Farmers and Merchants Bank of Long Beach | $78M | 0.6% | +131% |
| BMO Bank | $60M | 0.4% | -75% |
| MidFirst Bank | $57M | 0.4% | no 2020 presence |
| Bank of the Sierra | $52M | 0.4% | -2% |
| Citizens Business Bank | $30M | 0.2% | +73% |
The 18 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution’s deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Santa Barbara County | California | $33.5B | 442,065 | 100.0% | 100.0% |
Recruiting in the Santa Maria-Santa Barbara market
Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
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