Santa Maria-Santa Barbara, CA, a Metropolitan Statistical Area, holds $14.1 billion in deposits across 20 insured institutions and 87 branches, and ranks #92 of 293 U.S. markets by economic output. JPMorgan Chase Bank is the largest deposit holder at 18.2% share. The top three banks hold 49% of deposits, which places the market in the Moderate band. Deposits have declined 16.8% since 2021 while the branch count fell by 3.3%.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 90 in 2021 to 87 in 2026. Institutions: 20 to 20. Top-three share: 46% to 49%. Average deposits per branch: $162M.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| JPMorgan Chase Bank | $2.6B | 18.2% | -4% |
| Wells Fargo Bank | $2.2B | 15.8% | -27% |
| Bank of America | $2.1B | 15.2% | -13% |
| U.S. Bank | $1.6B | 11.4% | -33% |
| Montecito Bank & Trust | $1.5B | 10.4% | -14% |
| Mechanics Bank | $1.1B | 7.6% | -15% |
| American Riviera Bank | $780M | 5.5% | +3% |
| Columbia Bank | $619M | 4.4% | -7% |
| Community Bank of Santa Maria | $350M | 2.5% | +3% |
| Community West Bank | $321M | 2.3% | -44% |
| Banc of California | $313M | 2.2% | +13% |
| First Bank | $175M | 1.2% | -2% |
| The Northern Trust Company | $135M | 1.0% | -43% |
| Farmers and Merchants Bank of Long Beach | $102M | 0.7% | +110% |
| MidFirst Bank | $66M | 0.5% | no 2021 presence |
| BMO Bank | $55M | 0.4% | -79% |
| Bank of the Sierra | $45M | 0.3% | -25% |
| Citizens Business Bank | $32M | 0.2% | +51% |
| Poppy Bank | $26M | 0.2% | no 2021 presence |
| CalPrivate Bank | $9M | 0.1% | no 2021 presence |
The 20 insured institutions with a branch presence in this market, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Santa Barbara County | California | $33.5B | 442,065 | 100.0% | 100.0% |
Recruiting in the Santa Maria-Santa Barbara market
Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
See how we help banks recruit commercial banking talent