Clinton County, Michigan, a core county of the Lansing-East Lansing-Owosso, MI market, holds $594M in deposits across 5 insured institutions and 7 branches. The Huntington National Bank is the largest deposit holder at 32.1% share. The top three institutions hold 79.7% of deposits, which places the county in the concentrated band. Deposits have grown 11.5% since 2020 while the branch count fell by 2. It produces $2.4B of output, ranking #848 of the 1,523 counties within a CSA or MSA by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 9 in 2020 to 7 in 2025. Institutions: 5 to 5. Top-three share: 81.6% to 79.7%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| The Huntington National Bank | $191M | 32.1% | +4% |
| Fifth Third Bank | $183M | 30.8% | +12% |
| Mercantile Bank | $100M | 16.8% | +14% |
| Union Bank | $64M | 10.8% | +52% |
| PNC Bank | $57M | 9.5% | +2% |
The 5 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Lansing-East Lansing-Owosso market
Clinton County is one of 4 counties that make up the Lansing-East Lansing-Owosso, MI market, a Combined Statistical Area (ranked #100 of 293 U.S. markets by economic output). It produces 8.3% of the market’s output and holds 4.6% of its deposits.
| Measure | Clinton County | Share of parent market |
|---|---|---|
| 2024 GDP | $2.4B | 8.3% |
| Deposits | $594M | 4.6% |
| Population | 80,432 | 14.7% |
View the full Lansing-East Lansing-Owosso market profile →
Recruiting in Clinton County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Clinton County, on a retained basis.
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