Shiawassee County, Michigan, a core county of the Lansing-East Lansing-Owosso, MI market, holds $696M in deposits across 6 insured institutions and 10 branches. Fifth Third Bank, National Association is the largest deposit holder at 35.0% share. The top three institutions hold 76.9% of deposits, which places the county in the concentrated band. Deposits have fallen 5.4% since 2020 while the branch count fell by 3. It produces $1.9B of output, ranking #965 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 13 in 2020 to 10 in 2025. Institutions: 6 to 6. Top-three share: 81.6% to 76.9%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Fifth Third Bank, National Association | $244M | 35.0% | +5% |
| The Huntington National Bank | $177M | 25.4% | -52% |
| Horizon Bank | $115M | 16.5% | no 2020 presence |
| JPMorgan Chase Bank, National Association | $72M | 10.4% | -2% |
| Citizens Bank, National Association | $66M | 9.4% | +41% |
| ChoiceOne Bank | $23M | 3.3% | no 2020 presence |
The 6 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Lansing-East Lansing-Owosso market
Shiawassee County is one of 4 counties that make up the Lansing-East Lansing-Owosso, MI market, a Combined Statistical Area (ranked #100 of 293 U.S. markets by economic output). It produces 6.3% of the market’s output and holds 5.4% of its deposits.
| Measure | Shiawassee County | Share of Lansing-East Lansing-Owosso market |
|---|---|---|
| 2024 GDP | $1.9B | 6.3% |
| Deposits | $696M | 5.4% |
| Population | 67,681 | 12.4% |
View the full Lansing-East Lansing-Owosso market profile →
Recruiting in Shiawassee County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Shiawassee County, on a retained basis.
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