Market Intelligence

Eaton County, MI

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Eaton County, Michigan, a core county of the Lansing-East Lansing-Owosso, MI market, holds $1.8B in deposits across 11 insured institutions and 19 branches. Eaton Community Bank is the largest deposit holder at 18.4% share. The top three institutions hold 46.7% of deposits, which places the county in the moderately concentrated band. Deposits have grown 33.3% since 2020 while the branch count fell by 10. It produces $6.2B of output, ranking #514 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$6.2B
#514 of 1,523
Total Deposits
$1.8B
#691 of 1,523
Population
109,581
#572 of 1,523
GDP per Capita
$56,513
#428 of 1,523
Insured Institutions
11
#586 of 1,523
Deposits per Branch
$95M
#659 of 1,523
Deposits per Capita
$16,537
#1,095 of 1,523
Branches per 100k Pop.
17.3
#1,165 of 1,523
Median Institution Size
$129M
Median deposits of the institutions operating in the county. #653 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
39.4%
of market deposits held by banks with $100M to $50B in assets. #1,118 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
46.7%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+33.3% over 5 years
$1.4B
2020
$1.5B
2021
$1.6B
2022
$1.6B
2023
$1.7B
2024
$1.8B
2025

Branches: 29 in 2020 to 19 in 2025. Institutions: 12 to 11. Top-three share: 46.4% to 46.7%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Eaton Community Bank$333M18.4%4+51%
Fifth Third Bank, National Association$272M15.0%2+32%
PNC Bank, National Association$240M13.3%2+18%
Independent Bank$206M11.4%3+53%
JPMorgan Chase Bank, National Association$130M7.2%1+37%
Flagstar Bank, National Association$129M7.1%1+34%
Comerica Bank$124M6.8%1+72%
The Dart Bank$115M6.3%1+17%
Bank of America, National Association$110M6.0%1+5%
The Huntington National Bank$93M5.1%1+23%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Lansing-East Lansing-Owosso market

Eaton County is one of 4 counties that make up the Lansing-East Lansing-Owosso, MI market, a Combined Statistical Area (ranked #100 of 293 U.S. markets by economic output). It produces 21.2% of the market’s output and holds 14.2% of its deposits.

MeasureEaton CountyShare of Lansing-East Lansing-Owosso market
2024 GDP$6.2B21.2%
Deposits$1.8B14.2%
Population109,58120.0%

View the full Lansing-East Lansing-Owosso market profile →

Recruiting in Eaton County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Eaton County, on a retained basis.

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