Lansing-East Lansing-Owosso, MI holds $12.8 billion in deposits across 20 insured institutions and 87 branches, ranking #100 of 293 U.S. markets by economic output. First National Bank of America is the largest deposit holder at 25.3% share. The top three institutions hold 49.1% of deposits, which places the market in the moderate band. Deposits have grown 43% since 2020 while the branch count fell by 28.
Deposit trend
Branches: 115 in 2020 to 87 in 2025. Institutions: 22 to 20. Top-three share: 40.6% to 49.1%. Deposits per branch: $147M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| First National Bank of America | 3.2B | 25.3% | +141% |
| PNC Bank | 1.7B | 13.2% | +58% |
| Fifth Third Bank | 1.4B | 10.7% | +12% |
| The Dart Bank | 1.2B | 9.0% | +148% |
| The Huntington National Bank | 1.0B | 7.6% | +34% |
| JPMorgan Chase Bank | 0.9B | 7.3% | +10% |
| Bank of America | 0.6B | 4.7% | -8% |
| Independent Bank | 0.5B | 4.2% | +49% |
| Comerica Bank | 0.5B | 3.6% | -24% |
| Eaton Community Bank | 0.4B | 3.2% | +59% |
The 10 largest of 20 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Ingham County | Michigan | $18,753M | 289,709 | 64.1% |
| Eaton County | Michigan | $6,193M | 109,581 | 21.2% |
| Clinton County | Michigan | $2,441M | 80,432 | 8.3% |
| Shiawassee County | Michigan | $1,852M | 67,681 | 6.3% |
Recruiting in Lansing
Deposits are neither closely held nor widely dispersed, which usually leaves room for a well-led team to take share without competing head-on with a dominant holder. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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