Market Intelligence

Franklin County, MO

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Franklin County, Missouri, a county in the St. Louis-St. Charles-Farmington, MO-IL market, holds $3.8B in deposits across 17 insured institutions and 41 branches. Bank of Washington is the largest deposit holder at 23.2% share. The top three institutions hold 52.5% of deposits, which places the county in the moderately concentrated band. Deposits have grown 38.0% since 2020 while the branch count fell by 2. It produces $5.0B of output, ranking #597 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$5.0B
#597 of 1,523
Total Deposits
$3.8B
#415 of 1,523
Population
108,090
#574 of 1,523
GDP per Capita
$46,042
#703 of 1,523
Insured Institutions
17
#290 of 1,523
Deposits per Branch
$93M
#693 of 1,523
Deposits per Capita
$35,414
#239 of 1,523
Branches per 100k Pop.
37.9
#255 of 1,523
Median Institution Size
$153M
Median deposits of the institutions operating in the county. #510 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
91.7%
of market deposits held by banks with $100M to $50B in assets. #293 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
52.5%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+38.0% over 5 years
$2.8B
2020
$3.1B
2021
$3.3B
2022
$3.6B
2023
$3.7B
2024
$3.8B
2025

Branches: 43 in 2020 to 41 in 2025. Institutions: 17 to 17. Top-three share: 48.1% to 52.5%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Bank of Washington$888M23.2%6+41%
SULLIVAN BANK$651M17.0%5+86%
United Bank of Union$471M12.3%3+33%
Bank of Franklin County$323M8.4%4+28%
First State Community Bank$307M8.0%4+38%
Citizens Bank$304M7.9%4+45%
U.S. Bank National Association$278M7.3%3+19%
Farmers and Merchants Bank of St. Clair$182M4.8%2+31%
Heritage Community Bank$153M4.0%2+108%
Bank Star$79M2.0%1+31%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the St. Louis-St. Charles-Farmington market

Franklin County is one of 17 counties that make up the St. Louis-St. Charles-Farmington, MO-IL market, a Combined Statistical Area (ranked #27 of 293 U.S. markets by economic output). It produces 2.6% of the market’s output and holds 2.8% of its deposits.

MeasureFranklin CountyShare of St. Louis-St. Charles-Farmington market
2024 GDP$5.0B2.6%
Deposits$3.8B2.8%
Population108,0903.7%

View the full St. Louis-St. Charles-Farmington market profile →

Recruiting in Franklin County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Franklin County, on a retained basis.

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