Market Intelligence

Gem County, ID

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Gem County, Idaho, a county in the Boise City-Mountain Home-Ontario, ID-OR market, holds $297M in deposits across 4 insured institutions and 4 branches. Wells Fargo Bank, National Association is the largest deposit holder at 37.3% share. The top three institutions hold 89.6% of deposits, which places the county in the concentrated band. Deposits have grown 47.5% since 2020. It produces $521M of output, ranking #1,349 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$521M
#1,349 of 1,523
Total Deposits
$297M
#1,346 of 1,523
Population
21,773
#1,269 of 1,523
GDP per Capita
$23,913
#1,393 of 1,523
Insured Institutions
4
#1,257 of 1,523
Deposits per Branch
$74M
#999 of 1,523
Deposits per Capita
$13,650
#1,269 of 1,523
Branches per 100k Pop.
18.4
#1,111 of 1,523
Median Institution Size
$78M
Median deposits of the institutions operating in the county. #1,106 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
24.1%
of market deposits held by banks with $100M to $50B in assets. #1,319 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
89.6%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+47.5% over 5 years
$201M
2020
$264M
2021
$317M
2022
$288M
2023
$294M
2024
$297M
2025

Branches: 4 in 2020 to 4 in 2025. Institutions: 4 to 4. Top-three share: 86.7% to 89.6%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Wells Fargo Bank, National Association$111M37.3%1+70%
U.S. Bank National Association$84M28.2%1+23%
First Interstate Bank$72M24.1%1+74%
KeyBank National Association$31M10.4%1+15%

The 4 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Boise City-Mountain Home-Ontario market

Gem County is one of 8 counties that make up the Boise City-Mountain Home-Ontario, ID-OR market, a Combined Statistical Area (ranked #75 of 293 U.S. markets by economic output). It produces 1.1% of the market’s output and holds 1.5% of its deposits.

MeasureGem CountyShare of Boise City-Mountain Home-Ontario market
2024 GDP$521M1.1%
Deposits$297M1.5%
Population21,7732.3%

View the full Boise City-Mountain Home-Ontario market profile →

Recruiting in Gem County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Gem County, on a retained basis.

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