Market Intelligence

Hancock County, IN

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Hancock County, Indiana, a core county of the Indianapolis-Carmel-Muncie, IN market, holds $1.6B in deposits across 7 insured institutions and 15 branches. Greenfield Banking Company is the largest deposit holder at 43.5% share. The top three institutions hold 72.7% of deposits, which places the county in the concentrated band. Deposits have grown 24.4% since 2020 while the branch count fell by 1. It produces $3.8B of output, ranking #694 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$3.8B
#694 of 1,523
Total Deposits
$1.6B
#736 of 1,523
Population
90,969
#658 of 1,523
GDP per Capita
$41,512
#856 of 1,523
Insured Institutions
7
#957 of 1,523
Deposits per Branch
$106M
#514 of 1,523
Deposits per Capita
$17,489
#1,039 of 1,523
Branches per 100k Pop.
16.5
#1,210 of 1,523
Median Institution Size
$190M
Median deposits of the institutions operating in the county. #358 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
63.7%
of market deposits held by banks with $100M to $50B in assets. #791 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
72.7%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+24.4% over 5 years
$1.3B
2020
$1.5B
2021
$1.7B
2022
$1.6B
2023
$1.6B
2024
$1.6B
2025

Branches: 16 in 2020 to 15 in 2025. Institutions: 7 to 7. Top-three share: 74.7% to 72.7%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Greenfield Banking Company$691M43.5%6+14%
PNC Bank, National Association$235M14.8%2+24%
First Merchants Bank$229M14.4%2+78%
Fifth Third Bank, National Association$190M11.9%2+19%
JPMorgan Chase Bank, National Association$152M9.5%1+47%
STAR Financial Bank$60M3.8%10%
Union Savings and Loan Association$34M2.1%1+5%

The 7 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Indianapolis-Carmel-Muncie market

Hancock County is one of 20 counties that make up the Indianapolis-Carmel-Muncie, IN market, a Combined Statistical Area (ranked #26 of 293 U.S. markets by economic output). It produces 2.0% of the market’s output and holds 1.6% of its deposits.

MeasureHancock CountyShare of Indianapolis-Carmel-Muncie market
2024 GDP$3.8B2.0%
Deposits$1.6B1.6%
Population90,9693.3%

View the full Indianapolis-Carmel-Muncie market profile →

Recruiting in Hancock County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Hancock County, on a retained basis.

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