Market Intelligence

Hamilton County, IN

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Hamilton County, Indiana, a core county of the Indianapolis-Carmel-Muncie, IN market, holds $28.2B in deposits across 30 insured institutions and 115 branches. Merchants Bank of Indiana is the largest deposit holder at 38.9% share. The top three institutions hold 67.7% of deposits, which places the county in the concentrated band. Deposits have grown 85.2% since 2020 while the branch count rose by 5. It produces $24.9B of output, ranking #185 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$24.9B
#185 of 1,523
Total Deposits
$28.2B
#91 of 1,523
Population
387,036
#199 of 1,523
GDP per Capita
$64,346
#274 of 1,523
Insured Institutions
30
#91 of 1,523
Deposits per Branch
$246M
#67 of 1,523
Deposits per Capita
$72,947
#41 of 1,523
Branches per 100k Pop.
29.7
#491 of 1,523
Median Institution Size
$255M
Median deposits of the institutions operating in the county. #216 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
75.0%
of market deposits held by banks with $100M to $50B in assets. #591 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
67.7%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+85.2% over 5 years
$15.2B
2020
$19.3B
2021
$19.5B
2022
$25.2B
2023
$28.6B
2024
$28.2B
2025

Branches: 110 in 2020 to 115 in 2025. Institutions: 27 to 30. Top-three share: 58.2% to 67.7%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Merchants Bank of Indiana$11.0B38.9%2+233%
First Internet Bank of Indiana$5.3B18.8%1+56%
JPMorgan Chase Bank, National Association$2.8B10.0%14+30%
First Merchants Bank$1.9B6.7%6+76%
Fifth Third Bank, National Association$1.0B3.6%7+59%
The Huntington National Bank$838M3.0%9+34%
PNC Bank, National Association$829M2.9%9+6%
BMO Bank National Association$513M1.8%8+3%
Lake City Bank$496M1.8%4+6%
United Fidelity Bank, fsb$375M1.3%1+296%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Indianapolis-Carmel-Muncie market

Hamilton County is one of 20 counties that make up the Indianapolis-Carmel-Muncie, IN market, a Combined Statistical Area (ranked #26 of 293 U.S. markets by economic output). It produces 13.0% of the market’s output and holds 27.7% of its deposits.

MeasureHamilton CountyShare of Indianapolis-Carmel-Muncie market
2024 GDP$24.9B13.0%
Deposits$28.2B27.7%
Population387,03614.2%

View the full Indianapolis-Carmel-Muncie market profile →

Recruiting in Hamilton County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Hamilton County, on a retained basis.

Start a confidential conversation