Hoke County, North Carolina, a core county of the Fayetteville-Lumberton-Pinehurst, NC market, holds $188M in deposits across 4 insured institutions and 4 branches. Truist Bank is the largest deposit holder at 38.3% share. The top three institutions hold 86.0% of deposits, which places the county in the concentrated band. Deposits have grown 33.5% since 2020. It produces $1.3B of output, ranking #1,098 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 4 in 2020 to 4 in 2025. Institutions: 4 to 4. Top-three share: 89.0% to 86.0%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Truist Bank | $72M | 38.3% | -6% |
| The Fidelity Bank | $57M | 30.5% | +142% |
| PNC Bank, National Association | $32M | 17.2% | +28% |
| Lumbee Guaranty Bank | $26M | 14.0% | +71% |
The 4 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Fayetteville-Lumberton-Pinehurst market
Hoke County is one of 6 counties that make up the Fayetteville-Lumberton-Pinehurst, NC market, a Combined Statistical Area (ranked #93 of 293 U.S. markets by economic output). It produces 4.1% of the market’s output and holds 1.9% of its deposits.
| Measure | Hoke County | Share of Fayetteville-Lumberton-Pinehurst market |
|---|---|---|
| 2024 GDP | $1.3B | 4.1% |
| Deposits | $188M | 1.9% |
| Population | 56,939 | 8.1% |
View the full Fayetteville-Lumberton-Pinehurst market profile →
Recruiting in Hoke County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Hoke County, on a retained basis.
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