Cumberland County, North Carolina, a core county of the Fayetteville-Lumberton-Pinehurst, NC market, holds $4.8B in deposits across 14 insured institutions and 45 branches. Truist Bank is the largest deposit holder at 26.7% share. The top three banks hold 63% of deposits, which places the county in the Concentrated band. Deposits have grown 0.9% since 2021 while the branch count fell by 16.7%. It produced $19.0B of real gross domestic product in 2024, ranking #224 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 54 in 2021 to 45 in 2026. Institutions: 15 to 14. Top-three share: 68% to 63%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Truist Bank | $1.3B | 26.7% | -19% |
| First-Citizens Bank & Trust Company | $1.0B | 21.6% | +18% |
| Bank of America | $724M | 15.0% | -6% |
| Wells Fargo Bank | $581M | 12.0% | +6% |
| PNC Bank | $313M | 6.5% | -3% |
| First Bank | $262M | 5.4% | +16% |
| United Bank | $159M | 3.3% | +40% |
| TowneBank | $135M | 2.8% | no 2021 presence |
| First National Bank of Pennsylvania | $91M | 1.9% | +47% |
| First Horizon Bank | $90M | 1.9% | -24% |
| The Fidelity Bank | $76M | 1.6% | +37% |
| Lumbee Guaranty Bank | $32M | 0.7% | +13% |
| FSNB | $21M | 0.4% | -8% |
| Woodforest National Bank | $8M | 0.2% | +54% |
The 14 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Fayetteville-Lumberton-Pinehurst market
Cumberland County is one of 6 counties that make up the Fayetteville-Lumberton-Pinehurst, NC market, a Combined Statistical Area (ranked #93 of 293 U.S. markets by economic output). It produces 59.4% of the market’s output and holds 47.0% of its deposits.
| Measure | Cumberland County | Share of parent market |
|---|---|---|
| 2024 GDP | $19.0B | 59.4% |
| Deposits | $4.8B | 47.0% |
| Population | 338,473 | 48.3% |
View the full Fayetteville-Lumberton-Pinehurst market profile →
Recruiting in Cumberland County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Cumberland County.
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