Moore County, North Carolina, a core county of the Fayetteville-Lumberton-Pinehurst, NC market, holds $2.8B in deposits across 11 insured institutions and 27 branches. First Bank is the largest deposit holder at 39.9% share. The top three institutions hold 70.1% of deposits, which places the county in the concentrated band. Deposits have grown 18.6% since 2020 while the branch count fell by 4. It produces $4.5B of output, ranking #644 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 31 in 2020 to 27 in 2025. Institutions: 10 to 11. Top-three share: 71.3% to 70.1%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| First Bank | $1.1B | 39.9% | +48% |
| Truist Bank | $608M | 21.5% | -12% |
| Wells Fargo Bank, National Association | $247M | 8.8% | +2% |
| First-Citizens Bank & Trust Company | $220M | 7.8% | +22% |
| Bank of America, National Association | $152M | 5.4% | +10% |
| PNC Bank, National Association | $132M | 4.7% | -23% |
| The Fidelity Bank | $131M | 4.6% | +52% |
| First National Bank of Pennsylvania | $82M | 2.9% | +2% |
| First Horizon Bank | $67M | 2.4% | +146% |
| First Capital Bank | $59M | 2.1% | no 2020 presence |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Fayetteville-Lumberton-Pinehurst market
Moore County is one of 6 counties that make up the Fayetteville-Lumberton-Pinehurst, NC market, a Combined Statistical Area (ranked #93 of 293 U.S. markets by economic output). It produces 13.9% of the market’s output and holds 28.1% of its deposits.
| Measure | Moore County | Share of Fayetteville-Lumberton-Pinehurst market |
|---|---|---|
| 2024 GDP | $4.5B | 13.9% |
| Deposits | $2.8B | 28.1% |
| Population | 110,619 | 15.8% |
View the full Fayetteville-Lumberton-Pinehurst market profile →
Recruiting in Moore County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Moore County, on a retained basis.
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