Horry County, South Carolina, a core county of the Myrtle Beach-Conway, SC market, holds $12.0B in deposits across 21 insured institutions and 106 branches. The Conway National Bank is the largest deposit holder at 12.1% share. The top three institutions hold 31.8% of deposits, which places the county in the fragmented band. Deposits have grown 48.4% since 2020 while the branch count fell by 6. It produces $17.6B of output, ranking #241 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 112 in 2020 to 106 in 2025. Institutions: 20 to 21. Top-three share: 35.7% to 31.8%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| The Conway National Bank | $1.4B | 12.1% | +34% |
| Anderson Brothers Bank | $1.2B | 10.3% | +140% |
| Truist Bank | $1.1B | 9.5% | +8% |
| Wells Fargo Bank, National Association | $1.1B | 9.1% | +43% |
| TD Bank, National Association | $999M | 8.3% | +70% |
| Bank of America, National Association | $989M | 8.3% | +33% |
| South Atlantic Bank | $798M | 6.7% | +75% |
| Coastal Carolina National Bank | $744M | 6.2% | +107% |
| United Bank | $654M | 5.5% | +30% |
| SouthState Bank, National Association | $557M | 4.7% | +36% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Myrtle Beach-Conway market
Horry County is one of 2 counties that make up the Myrtle Beach-Conway, SC market, a Combined Statistical Area (ranked #133 of 293 U.S. markets by economic output). It produces 85.1% of the market’s output and holds 84.8% of its deposits.
| Measure | Horry County | Share of Myrtle Beach-Conway market |
|---|---|---|
| 2024 GDP | $17.6B | 85.1% |
| Deposits | $12.0B | 84.8% |
| Population | 427,551 | 86.6% |
View the full Myrtle Beach-Conway market profile →
Recruiting in Horry County
Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Horry County, on a retained basis.
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