Horry County, South Carolina, a core county of the Myrtle Beach-Conway, SC market, holds $12.0B in deposits across 21 insured institutions and 106 branches. The Conway National Bank is the largest deposit holder at 12.1% share. The top three banks hold 32% of deposits, which places the county in the Fragmented band. Deposits have grown 48.4% since 2020 while the branch count fell by 5.4%. It produces $17.6B of output, ranking #241 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 112 in 2020 to 106 in 2025. Institutions: 20 to 21. Top-three share: 36% to 32%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| The Conway National Bank | $1.4B | 12.1% | +34% |
| Anderson Brothers Bank | $1.2B | 10.3% | +140% |
| Truist Bank | $1.1B | 9.5% | +8% |
| Wells Fargo Bank | $1.1B | 9.1% | +43% |
| TD Bank | $999M | 8.3% | +70% |
| Bank of America | $989M | 8.3% | +33% |
| South Atlantic Bank | $798M | 6.7% | +75% |
| Coastal Carolina National Bank | $744M | 6.2% | +107% |
| United Bank | $654M | 5.5% | +30% |
| SouthState Bank | $557M | 4.7% | +36% |
| United Community Bank | $510M | 4.3% | +39% |
| Pinnacle Bank | $476M | 4.0% | +89% |
| First-Citizens Bank & Trust Company | $431M | 3.6% | +63% |
| Synovus Bank | $399M | 3.3% | +14% |
| The Citizens Bank | $172M | 1.4% | no 2020 presence |
| First Palmetto Bank | $165M | 1.4% | +27% |
| PNC Bank | $113M | 0.9% | +201% |
| JPMorgan Chase Bank | $30M | 0.3% | no 2020 presence |
| First Reliance Bank | $22M | 0.2% | +10% |
| Carolina Bank & Trust Co. | $12M | 0.1% | +50% |
| Woodforest National Bank | $8M | 0.1% | +45% |
The 21 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Myrtle Beach-Conway market
Horry County is one of 2 counties that make up the Myrtle Beach-Conway, SC market, a Combined Statistical Area (ranked #133 of 293 U.S. markets by economic output). It produces 85.1% of the market’s output and holds 84.8% of its deposits.
| Measure | Horry County | Share of parent market |
|---|---|---|
| 2024 GDP | $17.6B | 85.1% |
| Deposits | $12.0B | 84.8% |
| Population | 427,551 | 86.6% |
View the full Myrtle Beach-Conway market profile →
Recruiting in Horry County
Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Horry County.
See how we help banks recruit commercial banking talent