Myrtle Beach-Conway, SC holds $14.1 billion in deposits across 21 insured institutions and 129 branches, ranking #133 of 293 U.S. markets by economic output. The Conway National Bank is the largest deposit holder at 11.4% share. The top three institutions hold 30.7% of deposits, which places the market in the fragmented band. Deposits have grown 35% since 2020 while the branch count fell by 8.
Deposit trend
Branches: 137 in 2020 to 129 in 2025. Institutions: 21 to 21. Top-three share: 37.4% to 30.7%. Deposits per branch: $109M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| The Conway National Bank | 1.6B | 11.4% | +38% |
| Wells Fargo Bank | 1.4B | 9.9% | +38% |
| Truist Bank | 1.3B | 9.3% | +7% |
| Anderson Brothers Bank | 1.3B | 8.9% | +138% |
| TD Bank | 1.2B | 8.6% | +51% |
| Bank of America | 1.2B | 8.4% | -21% |
| South Atlantic Bank | 1.1B | 8.1% | +75% |
| SouthState Bank | 0.9B | 6.3% | +26% |
| Coastal Carolina National Bank | 0.7B | 5.3% | +107% |
| First-Citizens Bank & Trust Company | 0.7B | 4.8% | +39% |
The 10 largest of 21 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Horry County | South Carolina | $17,568M | 427,551 | 85.1% |
| Georgetown County | South Carolina | $3,081M | 65,912 | 14.9% |
Recruiting in Myrtle Beach
No single institution dominates deposits here, which usually means more competitors of a size where a strong team can move meaningful share. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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