Market Intelligence

Jefferson County, WI

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Jefferson County, Wisconsin, a core county of the Milwaukee-Racine-Waukesha, WI market, holds $1.9B in deposits across 11 insured institutions and 25 branches. Ixonia Bank is the largest deposit holder at 20.8% share. The top three institutions hold 56.0% of deposits, which places the county in the moderately concentrated band. Deposits have grown 32.7% since 2020 while the branch count fell by 1. It produces $3.8B of output, ranking #693 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$3.8B
#693 of 1,523
Total Deposits
$1.9B
#666 of 1,523
Population
86,505
#673 of 1,523
GDP per Capita
$43,830
#766 of 1,523
Insured Institutions
11
#599 of 1,523
Deposits per Branch
$77M
#957 of 1,523
Deposits per Capita
$22,310
#749 of 1,523
Branches per 100k Pop.
28.9
#522 of 1,523
Median Institution Size
$145M
Median deposits of the institutions operating in the county. #551 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
92.5%
of market deposits held by banks with $100M to $50B in assets. #283 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
56.0%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+32.7% over 5 years
$1.5B
2020
$1.6B
2021
$1.8B
2022
$1.8B
2023
$1.9B
2024
$1.9B
2025

Branches: 26 in 2020 to 25 in 2025. Institutions: 12 to 11. Top-three share: 53.7% to 56.0%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Ixonia Bank$401M20.8%3+30%
PremierBank$355M18.4%7+31%
Bank of Lake Mills$326M16.9%2+61%
The Greenwood's State Bank$173M9.0%2+67%
Associated Bank, National Association$161M8.4%2+49%
BMO Bank National Association$145M7.5%1+46%
Badger Bank$118M6.1%3+39%
Farmers & Merchants State Bank$104M5.4%2+20%
Johnson Bank$59M3.0%1+20%
Bank First, N.A.$56M2.9%1+8%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Milwaukee-Racine-Waukesha market

Jefferson County is one of 8 counties that make up the Milwaukee-Racine-Waukesha, WI market, a Combined Statistical Area (ranked #37 of 293 U.S. markets by economic output). It produces 2.9% of the market’s output and holds 2.2% of its deposits.

MeasureJefferson CountyShare of Milwaukee-Racine-Waukesha market
2024 GDP$3.8B2.9%
Deposits$1.9B2.2%
Population86,5054.2%

View the full Milwaukee-Racine-Waukesha market profile →

Recruiting in Jefferson County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Jefferson County, on a retained basis.

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