Market Intelligence

Racine County, WI

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Racine County, Wisconsin, a core county of the Milwaukee-Racine-Waukesha, WI market, holds $4.7B in deposits across 13 insured institutions and 38 branches. Johnson Bank is the largest deposit holder at 40.5% share. The top three institutions hold 59.8% of deposits, which places the county in the moderately concentrated band. Deposits have fallen 18.1% since 2020 while the branch count fell by 10. It produces $9.1B of output, ranking #386 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$9.1B
#386 of 1,523
Total Deposits
$4.7B
#356 of 1,523
Population
198,919
#359 of 1,523
GDP per Capita
$45,749
#715 of 1,523
Insured Institutions
13
#485 of 1,523
Deposits per Branch
$123M
#352 of 1,523
Deposits per Capita
$23,498
#686 of 1,523
Branches per 100k Pop.
19.1
#1,071 of 1,523
Median Institution Size
$253M
Median deposits of the institutions operating in the county. #217 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
77.1%
of market deposits held by banks with $100M to $50B in assets. #558 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
59.8%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025-18.1% over 5 years
$5.7B
2020
$5.7B
2021
$4.4B
2022
$4.4B
2023
$4.4B
2024
$4.7B
2025

Branches: 48 in 2020 to 38 in 2025. Institutions: 14 to 13. Top-three share: 66.7% to 59.8%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Johnson Bank$1.9B40.5%6+19%
BMO Bank National Association$471M10.1%6+8%
Community State Bank$432M9.2%4+20%
Town Bank, National Association$351M7.5%3+53%
JPMorgan Chase Bank, National Association$277M5.9%2-3%
Associated Bank, National Association$261M5.6%3+46%
Tri City National Bank$253M5.4%4-1%
North Shore Bank$202M4.3%4+17%
The Greenwood's State Bank$171M3.7%1+62%
U.S. Bank National Association$132M2.8%1-13%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Milwaukee-Racine-Waukesha market

Racine County is one of 8 counties that make up the Milwaukee-Racine-Waukesha, WI market, a Combined Statistical Area (ranked #37 of 293 U.S. markets by economic output). It produces 7.0% of the market’s output and holds 5.3% of its deposits.

MeasureRacine CountyShare of Milwaukee-Racine-Waukesha market
2024 GDP$9.1B7.0%
Deposits$4.7B5.3%
Population198,9199.7%

View the full Milwaukee-Racine-Waukesha market profile →

Recruiting in Racine County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Racine County, on a retained basis.

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