Milwaukee County, Wisconsin, a core county of the Milwaukee-Racine-Waukesha, WI market, holds $52.3B in deposits across 28 insured institutions and 207 branches. U.S. Bank National Association is the largest deposit holder at 46.0% share. The top three banks hold 70% of deposits, which places the county in the Concentrated band. Deposits have fallen 4.4% since 2020 while the branch count fell by 10.8%. It produces $62.7B of output, ranking #66 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 232 in 2020 to 207 in 2025. Institutions: 29 to 28. Top-three share: 73% to 70%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| U.S. Bank | $24.0B | 46.0% | -4% |
| BMO Bank | $6.8B | 12.9% | -16% |
| JPMorgan Chase Bank | $5.8B | 11.1% | -17% |
| Associated Bank | $5.7B | 10.9% | +28% |
| Tri City National Bank | $1.2B | 2.2% | +16% |
| PNC Bank | $1.1B | 2.2% | -39% |
| Old National Bank | $1.0B | 1.9% | +9% |
| Wells Fargo Bank | $1.0B | 1.9% | -32% |
| WaterStone Bank, SSB | $938M | 1.8% | +21% |
| Johnson Bank | $807M | 1.5% | -4% |
| Town Bank | $757M | 1.4% | +89% |
| North Shore Bank | $717M | 1.4% | 0% |
| The Huntington National Bank | $535M | 1.0% | +15% |
| CIBC Bank USA | $521M | 1.0% | +43% |
| PyraMax Bank, FSB | $267M | 0.5% | +3% |
| The Equitable Bank, S.S.B. | $220M | 0.4% | +1% |
| First-Citizens Bank & Trust Company | $210M | 0.4% | -28% |
| Great Midwest Bank, S.S.B. | $173M | 0.3% | +24% |
| The Northern Trust Company | $115M | 0.2% | -11% |
| First Federal Bank of Wisconsin | $78M | 0.1% | +67% |
| UMB Bank | $65M | 0.1% | no 2020 presence |
| Byline Bank | $62M | 0.1% | no 2020 presence |
| Northwestern Mutual Wealth Management | $50M | 0.1% | 0% |
| Peoples State Bank | $42M | 0.1% | +254% |
| Bank Five Nine | $32M | 0.1% | +89% |
| Columbia Savings and Loan Association | $22M | <0.1% | 0% |
| Ixonia Bank | $18M | <0.1% | +853% |
| Horicon Bank | $10M | <0.1% | no 2020 presence |
The 28 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Milwaukee-Racine-Waukesha market
Milwaukee County is one of 8 counties that make up the Milwaukee-Racine-Waukesha, WI market, a Combined Statistical Area (ranked #37 of 293 U.S. markets by economic output). It produces 48.3% of the market’s output and holds 59.5% of its deposits.
| Measure | Milwaukee County | Share of parent market |
|---|---|---|
| 2024 GDP | $62.7B | 48.3% |
| Deposits | $52.3B | 59.5% |
| Population | 924,216 | 45.0% |
View the full Milwaukee-Racine-Waukesha market profile →
Recruiting in Milwaukee County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Milwaukee County.
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