Milwaukee County, Wisconsin, a core county of the Milwaukee-Racine-Waukesha, WI market, holds $52.3B in deposits across 28 insured institutions and 207 branches. U.S. Bank National Association is the largest deposit holder at 46.0% share. The top three institutions hold 70.0% of deposits, which places the county in the concentrated band. Deposits have fallen 4.4% since 2020 while the branch count fell by 25. It produces $62.7B of output, ranking #66 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 232 in 2020 to 207 in 2025. Institutions: 29 to 28. Top-three share: 73.2% to 70.0%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| U.S. Bank National Association | $24.0B | 46.0% | -4% |
| BMO Bank National Association | $6.8B | 12.9% | -16% |
| JPMorgan Chase Bank, National Association | $5.8B | 11.1% | -17% |
| Associated Bank, National Association | $5.7B | 10.9% | +28% |
| Tri City National Bank | $1.2B | 2.2% | +16% |
| PNC Bank, National Association | $1.1B | 2.2% | -39% |
| Old National Bank | $1.0B | 1.9% | +9% |
| Wells Fargo Bank, National Association | $1.0B | 1.9% | -32% |
| WaterStone Bank, SSB | $938M | 1.8% | +21% |
| Johnson Bank | $807M | 1.5% | -4% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Milwaukee-Racine-Waukesha market
Milwaukee County is one of 8 counties that make up the Milwaukee-Racine-Waukesha, WI market, a Combined Statistical Area (ranked #37 of 293 U.S. markets by economic output). It produces 48.3% of the market’s output and holds 59.5% of its deposits.
| Measure | Milwaukee County | Share of Milwaukee-Racine-Waukesha market |
|---|---|---|
| 2024 GDP | $62.7B | 48.3% |
| Deposits | $52.3B | 59.5% |
| Population | 924,216 | 45.0% |
View the full Milwaukee-Racine-Waukesha market profile →
Recruiting in Milwaukee County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Milwaukee County, on a retained basis.
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