Market Intelligence

Milwaukee County, WI

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Milwaukee County, Wisconsin, a core county of the Milwaukee-Racine-Waukesha, WI market, holds $52.3B in deposits across 28 insured institutions and 207 branches. U.S. Bank National Association is the largest deposit holder at 46.0% share. The top three banks hold 70% of deposits, which places the county in the Concentrated band. Deposits have fallen 4.4% since 2020 while the branch count fell by 10.8%. It produces $62.7B of output, ranking #66 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$62.7B
#66 of 1,523
Population
924,216
#63 of 1,523
GDP per Capita
$67,794
#221 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$52.3B
#56 of 1,523
Deposits per Capita
$56,559
#69 of 1,523
Deposits per Branch
$253M
#62 of 1,523
Competitive structure
Insured Institutions
28
#111 of 1,523
Branches per 100k Pop.
22.4
#864 of 1,523
Median Deposits per Institution
$394M
The median deposits booked by a single institution in the county. #81 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
24.2%
of county deposits held by banks with $100M to $100B in assets. #1,402 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
70%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)-4.4% over 5 years
$54.7B
2020
$64.0B
2021
$66.0B
2022
$54.4B
2023
$49.1B
2024
$52.3B
2025

Branches: 232 in 2020 to 207 in 2025. Institutions: 29 to 28. Top-three share: 73% to 70%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
U.S. Bank$24.0B46.0%19-4%
BMO Bank$6.8B12.9%28-16%
JPMorgan Chase Bank$5.8B11.1%16-17%
Associated Bank$5.7B10.9%18+28%
Tri City National Bank$1.2B2.2%19+16%
PNC Bank$1.1B2.2%16-39%
Old National Bank$1.0B1.9%5+9%
Wells Fargo Bank$1.0B1.9%7-32%
WaterStone Bank, SSB$938M1.8%11+21%
Johnson Bank$807M1.5%4-4%
Town Bank$757M1.4%8+89%
North Shore Bank$717M1.4%160%
The Huntington National Bank$535M1.0%9+15%
CIBC Bank USA$521M1.0%1+43%
PyraMax Bank, FSB$267M0.5%3+3%
The Equitable Bank, S.S.B.$220M0.4%4+1%
First-Citizens Bank & Trust Company$210M0.4%4-28%
Great Midwest Bank, S.S.B.$173M0.3%4+24%
The Northern Trust Company$115M0.2%1-11%
First Federal Bank of Wisconsin$78M0.1%4+67%
UMB Bank$65M0.1%1no 2020 presence
Byline Bank$62M0.1%1no 2020 presence
Northwestern Mutual Wealth Management$50M0.1%10%
Peoples State Bank$42M0.1%2+254%
Bank Five Nine$32M0.1%2+89%
Columbia Savings and Loan Association$22M<0.1%10%
Ixonia Bank$18M<0.1%1+853%
Horicon Bank$10M<0.1%1no 2020 presence

The 28 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Milwaukee-Racine-Waukesha market

Milwaukee County is one of 8 counties that make up the Milwaukee-Racine-Waukesha, WI market, a Combined Statistical Area (ranked #37 of 293 U.S. markets by economic output). It produces 48.3% of the market’s output and holds 59.5% of its deposits.

MeasureMilwaukee CountyShare of parent market
2024 GDP$62.7B48.3%
Deposits$52.3B59.5%
Population924,21645.0%

View the full Milwaukee-Racine-Waukesha market profile →

Recruiting in Milwaukee County

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