Market Intelligence

Milwaukee County, WI

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Milwaukee County, Wisconsin, a core county of the Milwaukee-Racine-Waukesha, WI market, holds $53.9B in deposits across 27 insured institutions and 199 branches. U.S. Bank is the largest deposit holder at 46.7% share. The top three banks hold 72% of deposits, which places the county in the Concentrated band. Deposits have fallen 15.9% since 2021 while the branch count fell by 10.8%. It produced $62.7B of real gross domestic product in 2024, ranking #66 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$62.7B
#66 of 1,523
Population
924,216
#63 of 1,523
GDP per Capita
$67,794
#221 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$53.9B
#57 of 1,523
Deposits per Capita
$58,277
#69 of 1,523
Deposits per Branch
$271M
#59 of 1,523
Competitive structure
Insured Institutions
27
#117 of 1,523
Branches per 100k Pop.
21.5
#896 of 1,523
Median Deposits per Institution
$252M
The median deposits booked by a single institution in the county. #227 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
22.3%
of county deposits held by banks with $100M to $100B in assets. #1,405 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
72%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)-15.9% over 5 years
$64.0B
2021
$66.0B
2022
$54.4B
2023
$49.1B
2024
$52.3B
2025
$53.9B
2026

Branches: 223 in 2021 to 199 in 2026. Institutions: 27 to 27. Top-three share: 76% to 72%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
U.S. Bank$25.2B46.7%18-21%
JPMorgan Chase Bank$6.8B12.6%16-11%
BMO Bank$6.6B12.3%27-26%
Associated Bank$5.8B10.8%18+39%
PNC Bank$1.3B2.4%15-25%
Tri City National Bank$1.1B2.0%17-9%
Wells Fargo Bank$1.1B2.0%6-34%
Johnson Bank$1.0B1.9%4+19%
WaterStone Bank, SSB$950M1.8%11+9%
North Shore Bank$741M1.4%16-3%
Town Bank$699M1.3%8+53%
Old National Bank$641M1.2%5-32%
The Huntington National Bank$592M1.1%9-20%
PyraMax Bank, FSB$252M0.5%3-29%
First-Citizens Bank & Trust Company$215M0.4%4-35%
The Equitable Bank, S.S.B.$214M0.4%4-3%
Great Midwest Bank, S.S.B.$176M0.3%4-4%
The Northern Trust Company$107M0.2%1-44%
First Federal Bank of Wisconsin$81M0.2%3-10%
UMB Bank$73M0.1%1-45%
Byline Bank$59M0.1%1no 2021 presence
Northwestern Mutual Wealth Management$50M0.1%10%
Peoples State Bank$41M0.1%2+120%
Bank Five Nine$35M0.1%2+85%
Horicon Bank$33M0.1%1no 2021 presence
Columbia Savings and Loan Association$19M<0.1%1-18%
Ixonia Bank$13M<0.1%1+11%

The 27 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Milwaukee-Racine-Waukesha market

Milwaukee County is one of 8 counties that make up the Milwaukee-Racine-Waukesha, WI market, a Combined Statistical Area (ranked #37 of 293 U.S. markets by economic output). It produces 48.3% of the market’s output and holds 59.2% of its deposits.

MeasureMilwaukee CountyShare of parent market
2024 GDP$62.7B48.3%
Deposits$53.9B59.2%
Population924,21645.0%

View the full Milwaukee-Racine-Waukesha market profile →

Recruiting in Milwaukee County

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