Market Intelligence

Waukesha County, WI

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Waukesha County, Wisconsin, a core county of the Milwaukee-Racine-Waukesha, WI market, holds $18.1B in deposits across 34 insured institutions and 148 branches. BMO Bank National Association is the largest deposit holder at 13.0% share. The top three institutions hold 33.6% of deposits, which places the county in the fragmented band. Deposits have grown 19.0% since 2020 while the branch count fell by 15. It produces $32.9B of output, ranking #144 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$32.9B
#144 of 1,523
Total Deposits
$18.1B
#130 of 1,523
Population
417,210
#185 of 1,523
GDP per Capita
$78,847
#138 of 1,523
Insured Institutions
34
#67 of 1,523
Deposits per Branch
$122M
#358 of 1,523
Deposits per Capita
$43,397
#141 of 1,523
Branches per 100k Pop.
35.5
#314 of 1,523
Median Institution Size
$275M
Median deposits of the institutions operating in the county. #190 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
60.1%
of market deposits held by banks with $100M to $50B in assets. #834 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: fragmented
33.6%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+19.0% over 5 years
$15.2B
2020
$16.5B
2021
$17.3B
2022
$17.0B
2023
$17.8B
2024
$18.1B
2025

Branches: 163 in 2020 to 148 in 2025. Institutions: 34 to 34. Top-three share: 36.2% to 33.6%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
BMO Bank National Association$2.4B13.0%14-5%
Town Bank, National Association$1.9B10.4%6+28%
JPMorgan Chase Bank, National Association$1.8B10.2%10+18%
Associated Bank, National Association$1.6B9.0%13+30%
Bank Five Nine$1.5B8.4%8+117%
U.S. Bank National Association$1.5B8.3%13+20%
Waukesha State Bank$1.3B7.0%15+27%
Citizens Bank$849M4.7%9+21%
North Shore Bank$574M3.2%7+15%
First Business Bank$467M2.6%1+51%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Milwaukee-Racine-Waukesha market

Waukesha County is one of 8 counties that make up the Milwaukee-Racine-Waukesha, WI market, a Combined Statistical Area (ranked #37 of 293 U.S. markets by economic output). It produces 25.4% of the market’s output and holds 20.6% of its deposits.

MeasureWaukesha CountyShare of Milwaukee-Racine-Waukesha market
2024 GDP$32.9B25.4%
Deposits$18.1B20.6%
Population417,21020.3%

View the full Milwaukee-Racine-Waukesha market profile →

Recruiting in Waukesha County

Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Waukesha County, on a retained basis.

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