Market Intelligence › Milwaukee-Racine-Waukesha, WI › Waukesha County

Waukesha County, Wisconsin, a core county of the Milwaukee-Racine-Waukesha, WI market, holds $18.9B in deposits across 34 insured institutions and 148 branches. BMO Bank is the largest deposit holder at 11.9% share. The top three banks hold 33% of deposits, which places the county in the Fragmented band. Deposits have grown 14.8% since 2021 while the branch count fell by 6.3%. It produced $32.9B of real gross domestic product in 2024, ranking #144 of the 1,523 ranked counties by economic output.

Economic scale

2024 Real GDP

$32.9B

#144 of 1,523

Population

417,210

#185 of 1,523

GDP per Capita

$78,847

#138 of 1,523

Deposit market

Deposits (SOD, 6/30/26)

$18.9B

#127 of 1,523

Deposits per Capita

$45,388

#130 of 1,523

Deposits per Branch

$128M

#331 of 1,523

Competitive structure

Insured Institutions

#69 of 1,523

Branches per 100k Pop.

35.5

#310 of 1,523

Median Deposits per Institution

$323M

The median deposits booked by a single institution in the county. #139 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.

Community & Regional Bank Share

64.0%

of county deposits held by banks with $100M to $100B in assets. #868 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.

Top-3 Banks’ Deposit Share: Fragmented

33%

The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+14.8% over 5 years

$16.5B

2021

$17.3B

2022

$17.0B

2023

$17.8B

2024

$18.1B

2025

$18.9B

2026

Branches: 158 in 2021 to 148 in 2026. Institutions: 34 to 34. Top-three share: 36% to 33%.

Institutions by deposits

Institution	Deposits	Share	Branches	5‑yr deposits
BMO Bank	$2.2B	11.9%	14	-12%
Town Bank	$2.1B	11.1%	6	+43%
JPMorgan Chase Bank	$1.8B	9.7%	11	+1%
Associated Bank	$1.8B	9.4%	13	+22%
U.S. Bank	$1.6B	8.2%	13	+10%
Bank Five Nine	$1.5B	7.9%	8	+81%
Waukesha State Bank	$1.3B	6.8%	15	+18%
Citizens Bank	$895M	4.7%	9	+14%
North Shore Bank	$580M	3.1%	7	+11%
Old National Bank	$550M	2.9%	1	+23%
First Business Bank	$490M	2.6%	1	+42%
PNC Bank	$413M	2.2%	6	+1%
WaterStone Bank, SSB	$397M	2.1%	4	+24%
Great Midwest Bank, S.S.B.	$383M	2.0%	2	+14%
Tri City National Bank	$368M	1.9%	4	+67%
Wells Fargo Bank	$351M	1.9%	3	-21%
Spring Bank	$332M	1.8%	1	+14%
First-Citizens Bank & Trust Company	$313M	1.7%	3	+58%
Westbury Bank	$177M	0.9%	2	-14%
CIBM Bank	$175M	0.9%	2	+37%
National Exchange Bank and Trust	$152M	0.8%	1	-11%
Johnson Bank	$141M	0.7%	4	+33%
Ixonia Bank	$133M	0.7%	3	+16%
PyraMax Bank, FSB	$129M	0.7%	2	+55%
First Federal Bank of Wisconsin	$125M	0.7%	2	-29%
Horicon Bank	$91M	0.5%	2	+13%
The Huntington National Bank	$89M	0.5%	1	-20%
Alerus Financial	$77M	0.4%	1	+106%
Peoples State Bank	$76M	0.4%	1	-35%
Collins State Bank	$68M	0.4%	2	no 2021 presence
State Bank of Chilton	$47M	0.2%	1	+154%
The Equitable Bank, S.S.B.	$35M	0.2%	1	+64%
Bank Cmg	$15M	0.1%	1	+70%
Marathon Bank	$13M	0.1%	1	no 2021 presence

The 34 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Milwaukee-Racine-Waukesha market

Waukesha County is one of 8 counties that make up the Milwaukee-Racine-Waukesha, WI market, a Combined Statistical Area (ranked #37 of 293 U.S. markets by economic output). It produces 25.4% of the market’s output and holds 20.8% of its deposits.

Measure	Waukesha County	Share of parent market
2024 GDP	$32.9B	25.4%
Deposits	$18.9B	20.8%
Population	417,210	20.3%

View the full Milwaukee-Racine-Waukesha market profile →

Recruiting in Waukesha County

Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Waukesha County.

See how we help banks recruit commercial banking talent

Deposit trend

Institutions by deposits

Part of the Milwaukee-Racine-Waukesha market

Recruiting in Waukesha County

Other counties in the Milwaukee-Racine-Waukesha market