Market Intelligence

Jefferson County, WV

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Jefferson County, West Virginia, a county in the Washington-Baltimore-Arlington, DC-MD-VA-WV-PA market, holds $1.4B in deposits across 6 insured institutions and 13 branches. Potomac Bank is the largest deposit holder at 30.7% share. The top three banks hold 71% of deposits, which places the county in the Concentrated band. Deposits have grown 28.3% since 2021. It produced $2.4B of real gross domestic product in 2024, ranking #865 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$2.4B
#865 of 1,523
Population
63,102
#821 of 1,523
GDP per Capita
$37,341
#985 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$1.4B
#804 of 1,523
Deposits per Capita
$21,855
#804 of 1,523
Deposits per Branch
$106M
#550 of 1,523
Competitive structure
Insured Institutions
6
#1,080 of 1,523
Branches per 100k Pop.
20.6
#958 of 1,523
Median Deposits per Institution
$233M
The median deposits booked by a single institution in the county. #262 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
82.6%
of county deposits held by banks with $100M to $100B in assets. #529 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
71%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+28.3% over 5 years
$1.1B
2021
$1.2B
2022
$1.2B
2023
$1.3B
2024
$1.3B
2025
$1.4B
2026

Branches: 13 in 2021 to 13 in 2026. Institutions: 6 to 6. Top-three share: 75% to 71%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Potomac Bank$424M30.7%3+14%
Jefferson Security Bank$322M23.3%3+39%
Truist Bank$240M17.4%2+18%
United Bank$225M16.3%2+55%
City National Bank of West Virginia$107M7.7%2+22%
Burke & Herbert Bank & Trust Company$62M4.5%1+78%

The 6 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Washington-Baltimore-Arlington market

Jefferson County is one of 42 counties that make up the Washington-Baltimore-Arlington, DC-MD-VA-WV-PA market, a Combined Statistical Area (ranked #4 of 293 U.S. markets by economic output). It produces 0.3% of the market’s output and holds 0.3% of its deposits.

MeasureJefferson CountyShare of parent market
2024 GDP$2.4B0.3%
Deposits$1.4B0.3%
Population63,1020.6%

View the full Washington-Baltimore-Arlington market profile →

Recruiting in Jefferson County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Jefferson County.

See how we help banks recruit commercial banking talent