Market Intelligence

Howard County, MD

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Howard County, Maryland, a core county of the Washington-Baltimore-Arlington, DC-MD-VA-WV-PA market, holds $9.6B in deposits across 17 insured institutions and 54 branches. Bank of America, National Association is the largest deposit holder at 25.9% share. The top three institutions hold 47.7% of deposits, which places the county in the moderately concentrated band. Deposits have grown 2.4% since 2020 while the branch count fell by 17. It produces $30.6B of output, ranking #156 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$30.6B
#156 of 1,523
Total Deposits
$9.6B
#210 of 1,523
Population
339,183
#220 of 1,523
GDP per Capita
$90,150
#81 of 1,523
Insured Institutions
17
#292 of 1,523
Deposits per Branch
$178M
#121 of 1,523
Deposits per Capita
$28,278
#455 of 1,523
Branches per 100k Pop.
15.9
#1,240 of 1,523
Median Institution Size
$397M
Median deposits of the institutions operating in the county. #79 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
26.1%
of market deposits held by banks with $100M to $50B in assets. #1,292 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
47.7%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+2.4% over 5 years
$9.4B
2020
$10.1B
2021
$10.0B
2022
$9.3B
2023
$9.4B
2024
$9.6B
2025

Branches: 71 in 2020 to 54 in 2025. Institutions: 17 to 17. Top-three share: 46.5% to 47.7%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Bank of America, National Association$2.5B25.9%8+11%
Manufacturers and Traders Trust Company$1.1B11.9%7+6%
Atlantic Union Bank$942M9.8%4+5%
PNC Bank, National Association$896M9.3%6-13%
Capital One, National Association$765M8.0%2+17%
Wells Fargo Bank, National Association$730M7.6%3+6%
Truist Bank$730M7.6%5-7%
Fulton Bank, National Association$701M7.3%4-1%
First National Bank of Pennsylvania$397M4.1%2+18%
JPMorgan Chase Bank, National Association$221M2.3%6no 2020 presence

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Washington-Baltimore-Arlington market

Howard County is one of 42 counties that make up the Washington-Baltimore-Arlington, DC-MD-VA-WV-PA market, a Combined Statistical Area (ranked #4 of 293 U.S. markets by economic output). It produces 3.5% of the market’s output and holds 2.2% of its deposits.

MeasureHoward CountyShare of Washington-Baltimore-Arlington market
2024 GDP$30.6B3.5%
Deposits$9.6B2.2%
Population339,1833.3%

View the full Washington-Baltimore-Arlington market profile →

Recruiting in Howard County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Howard County, on a retained basis.

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