Market Intelligence

Howard County, MD

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Howard County, Maryland, a core county of the Washington-Baltimore-Arlington, DC-MD-VA-WV-PA market, holds $9.6B in deposits across 17 insured institutions and 54 branches. Bank of America, National Association is the largest deposit holder at 25.9% share. The top three institutions hold 47.7% of deposits, which places the county in the moderately concentrated band. Deposits have grown 2.4% since 2020 while the branch count fell by 23.9%. It produces $30.6B of output, ranking #156 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$30.6B
#156 of 1,523
Population
339,183
#220 of 1,523
GDP per Capita
$90,150
#81 of 1,523
Deposit market
Total Deposits
$9.6B
#210 of 1,523
Deposits per Capita
$28,278
#455 of 1,523
Deposits per Branch
$178M
#121 of 1,523
Competitive structure
Insured Institutions
17
#292 of 1,523
Branches per 100k Pop.
15.9
#1,240 of 1,523
Median Deposits per Institution
$397M
The median deposits booked by a single institution in the county. #79 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
26.1%
of county deposits held by banks with $100M to $50B in assets. #1,292 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
47.7%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total county deposits (nominal), 2020 to 2025+2.4% over 5 years
$9.4B
2020
$10.1B
2021
$10.0B
2022
$9.3B
2023
$9.4B
2024
$9.6B
2025

Branches: 71 in 2020 to 54 in 2025. Institutions: 17 to 17. Top-three share: 46.5% to 47.7%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
Bank of America$2.5B26.0%8+11%
Manufacturers and Traders Trust Company$1.1B11.9%7+6%
Atlantic Union Bank$942M9.8%4+5%
PNC Bank$896M9.3%6-13%
Capital One$765M8.0%2+17%
Wells Fargo Bank$730M7.6%3+6%
Truist Bank$730M7.6%5-7%
Fulton Bank$701M7.3%4-1%
First National Bank of Pennsylvania$397M4.1%2+18%
JPMorgan Chase Bank$221M2.3%6no 2020 presence
Capital Bank$202M2.1%1+405%
Woori America Bank$84M0.9%1+32%
Orrstown Bank$70M0.7%1+100%
Shore United Bank$65M0.7%1+77%
First-Citizens Bank & Trust Company$56M0.6%1+520%
Pinnacle Bank$56M0.6%1no 2020 presence
Eastern Savings Bank, FSB$44M0.5%1+6%

The 17 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Washington-Baltimore-Arlington market

Howard County is one of 42 counties that make up the Washington-Baltimore-Arlington, DC-MD-VA-WV-PA market, a Combined Statistical Area (ranked #4 of 293 U.S. markets by economic output). It produces 3.5% of the market’s output and holds 2.2% of its deposits.

MeasureHoward CountyShare of parent market
2024 GDP$30.6B3.5%
Deposits$9.6B2.2%
Population339,1833.3%

View the full Washington-Baltimore-Arlington market profile →

Recruiting in Howard County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Howard County.

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