Lincoln Parish, Louisiana, a core county of the Monroe-Ruston, LA market, holds $2.4B in deposits across 11 insured institutions and 20 branches. Origin Bank is the largest deposit holder at 55.7% share. The top three banks hold 85% of deposits, which places the county in the Concentrated band. Deposits have grown 35.3% since 2021. It produced $2.1B of real gross domestic product in 2024, ranking #908 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 20 in 2021 to 20 in 2026. Institutions: 8 to 11. Top-three share: 83% to 85%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Origin Bank | $1.3B | 55.7% | +27% |
| Century Next Bank | $533M | 22.5% | +102% |
| JPMorgan Chase Bank | $167M | 7.1% | +8% |
| Louisiana National Bank | $145M | 6.1% | +26% |
| First Horizon Bank | $55M | 2.3% | -29% |
| First Guaranty Bank | $45M | 1.9% | +9% |
| Regions Bank | $36M | 1.5% | +15% |
| The Huntington National Bank | $35M | 1.5% | +20% |
| Gibsland Bank & Trust Company | $13M | 0.6% | no 2021 presence |
| b1BANK | $10M | 0.4% | no 2021 presence |
| Winnsboro State Bank & Trust Company | $10M | 0.4% | no 2021 presence |
The 11 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Monroe-Ruston market
Lincoln Parish is one of 5 counties that make up the Monroe-Ruston, LA market, a Combined Statistical Area (ranked #182 of 293 U.S. markets by economic output). It produces 18.9% of the market’s output and holds 27.7% of its deposits.
| Measure | Lincoln Parish | Share of parent market |
|---|---|---|
| 2024 GDP | $2.1B | 18.9% |
| Deposits | $2.4B | 27.7% |
| Population | 48,360 | 17.9% |
View the full Monroe-Ruston market profile →
Recruiting in Lincoln Parish
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Lincoln Parish.
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