Monroe-Ruston, LA

Monroe-Ruston, LA holds $8.1 billion in deposits across 23 insured institutions and 97 branches, ranking #182 of 293 U.S. markets by economic output. Origin Bank is the largest deposit holder at 31.3% share. The top three institutions hold 50.0% of deposits, which places the market in the moderate band. Deposits have grown 22% since 2020 while the branch count rose by 3.

Deposit trend

Branches: 94 in 2020 to 97 in 2025. Institutions: 21 to 23. Top-three share: 51.7% to 50.0%. Deposits per branch: $84M.

Leading institutions by deposits

Institution	Deposits	Share	Branches	5‑yr
Origin Bank	2.5B	31.3%	16	+18%
JPMorgan Chase Bank	0.8B	10.4%	8	+10%
Century Next Bank	0.7B	8.3%	4	+115%
Cadence Bank	0.6B	7.6%	7	+16%
Regions Bank	0.5B	5.8%	5	+11%
Progressive Bank	0.4B	4.8%	4	+2%
First Horizon Bank	0.4B	4.3%	4	new since 2020
b1BANK	0.3B	4.0%	6	+43%
Commercial Capital Bank	0.3B	3.5%	3	+90%
Cross Keys Bank	0.3B	3.2%	4	+24%

The 10 largest of 23 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.

Counties in this market

County	State	GDP	Population	Share of GDP	Share of deposits
Ouachita Parish	Louisiana	$7,376M	158,542	64.8%	53.5%
Lincoln Parish	Louisiana	$2,146M	48,360	18.9%	28.1%
Richland Parish	Louisiana	$693M	19,582	6.1%	9.9%
Union Parish	Louisiana	$588M	20,561	5.2%	4.5%
Morehouse Parish	Louisiana	$575M	23,705	5.1%	4.1%