Monroe-Ruston, LA, a Combined Statistical Area, holds $8.1 billion in deposits across 23 insured institutions and 97 branches, ranking #182 of 293 U.S. markets by economic output. Origin Bank is the largest deposit holder at 31.3% share. The top three institutions hold 50.0% of deposits, which places the market in the moderate band. Deposits have grown 22.1% since 2020 while the branch count rose by 3.2%.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 94 in 2020 to 97 in 2025. Institutions: 21 to 23. Top-three share: 51.7% to 50.0%. Deposits per branch: $84M.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Origin Bank | $2.5B | 31.3% | +18% |
| JPMorgan Chase Bank | $0.8B | 10.4% | +11% |
| Century Next Bank | $0.7B | 8.3% | +115% |
| Cadence Bank | $0.6B | 7.6% | +16% |
| Regions Bank | $0.5B | 5.8% | +11% |
| Progressive Bank | $0.4B | 4.8% | +2% |
| First Horizon Bank | $0.4B | 4.3% | -26% |
| b1BANK | $0.3B | 4.0% | +43% |
| Commercial Capital Bank | $0.3B | 3.5% | +90% |
| Cross Keys Bank | $0.3B | 3.2% | +24% |
| Guaranty Bank & Trust Company of Delhi, Louisiana | $247M | 3.0% | +37% |
| Louisiana National Bank | $226M | 2.8% | +31% |
| Marion State Bank | $193M | 2.4% | +16% |
| Homeland Federal Savings Bank | $171M | 2.1% | +71% |
| Capital One | $154M | 1.9% | -28% |
| Bank of Oak Ridge | $98M | 1.2% | +63% |
| Winnsboro State Bank & Trust Company | $93M | 1.2% | +225% |
| Citizens Progressive Bank | $78M | 1.0% | +153% |
| First Guaranty Bank | $48M | 0.6% | +23% |
| The Mer Rouge State Bank | $41M | 0.5% | +8% |
| Gibsland Bank & Trust Company | $5M | 0.1% | no 2020 presence |
| Delta Bank | $4M | 0.1% | no 2020 presence |
| Woodforest National Bank | $4M | 0.0% | -19% |
The 23 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution’s deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Ouachita Parish | Louisiana | $7.4B | 158,542 | 64.8% | 53.5% |
| Lincoln Parish | Louisiana | $2.1B | 48,360 | 18.9% | 28.1% |
| Richland Parish | Louisiana | $693M | 19,582 | 6.1% | 9.9% |
| Union Parish | Louisiana | $588M | 20,561 | 5.2% | 4.5% |
| Morehouse Parish | Louisiana | $575M | 23,705 | 5.1% | 4.1% |
Recruiting in the Monroe-Ruston market
Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
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