Market Intelligence

Morehouse Parish, LA

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market IntelligenceMonroe-Ruston, LA › Morehouse Parish

Morehouse Parish, Louisiana, a county in the Monroe-Ruston, LA market, holds $329M in deposits across 9 insured institutions and 9 branches. Origin Bank is the largest deposit holder at 21.4% share. The top three institutions hold 56.0% of deposits, which places the county in the moderately concentrated band. Deposits have grown 2.6% since 2020. It produces $575M of output, ranking #1,327 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$575M
#1,327 of 1,523
Total Deposits
$329M
#1,319 of 1,523
Population
23,705
#1,240 of 1,523
GDP per Capita
$24,263
#1,387 of 1,523
Insured Institutions
9
#794 of 1,523
Deposits per Branch
$37M
#1,489 of 1,523
Deposits per Capita
$13,871
#1,256 of 1,523
Branches per 100k Pop.
38.0
#253 of 1,523
Median Institution Size
$41M
Median deposits of the institutions operating in the county. #1,459 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
44.6%
of market deposits held by banks with $100M to $50B in assets. #1,045 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
56.0%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+2.6% over 5 years
$320M
2020
$345M
2021
$346M
2022
$341M
2023
$350M
2024
$329M
2025

Branches: 9 in 2020 to 9 in 2025. Institutions: 9 to 9. Top-three share: 58.0% to 56.0%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Origin Bank$71M21.4%1+62%
Cadence Bank$67M20.5%1+3%
Capital One, National Association$46M14.1%1-30%
The Mer Rouge State Bank$41M12.6%1+8%
Bank of Oak Ridge$41M12.5%1-25%
Regions Bank$27M8.3%1-16%
b1BANK$24M7.4%1+122%
Commercial Capital Bank$6M2.0%1-21%
Delta Bank$4M1.3%1no 2020 presence

The 9 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Monroe-Ruston market

Morehouse Parish is one of 5 counties that make up the Monroe-Ruston, LA market, a Combined Statistical Area (ranked #182 of 293 U.S. markets by economic output). It produces 5.1% of the market’s output and holds 4.1% of its deposits.

MeasureMorehouse ParishShare of Monroe-Ruston market
2024 GDP$575M5.1%
Deposits$329M4.1%
Population23,7058.8%

View the full Monroe-Ruston market profile →

Recruiting in Morehouse Parish

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Morehouse Parish, on a retained basis.

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