Market Intelligence

Morehouse Parish, LA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026
Market Intelligence › Monroe-Ruston, LA › Morehouse Parish

Morehouse Parish, Louisiana, a county in the Monroe-Ruston, LA market, holds $336M in deposits across 9 insured institutions and 9 branches. Origin Bank is the largest deposit holder at 20.8% share. The top three banks hold 54% of deposits, which places the county in the Moderate band. Deposits have fallen 2.6% since 2021. It produced $575M of real gross domestic product in 2024, ranking #1,327 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$575M
#1,327 of 1,523
Population
23,705
#1,240 of 1,523
GDP per Capita
$24,263
#1,387 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$336M
#1,316 of 1,523
Deposits per Capita
$14,169
#1,249 of 1,523
Deposits per Branch
$37M
#1,487 of 1,523
Competitive structure
Insured Institutions
9
#796 of 1,523
Branches per 100k Pop.
38.0
#244 of 1,523
Median Deposits per Institution
$41M
The median deposits booked by a single institution in the county. #1,470 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
47.7%
of county deposits held by banks with $100M to $100B in assets. #1,095 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
54%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)-2.6% over 5 years
$345M
2021
$346M
2022
$341M
2023
$350M
2024
$329M
2025
$336M
2026

Branches: 9 in 2021 to 9 in 2026. Institutions: 9 to 9. Top-three share: 55% to 54%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Origin Bank$70M20.8%1+38%
The Huntington National Bank$61M18.1%1-12%
Bank of Oak Ridge$51M15.1%1+3%
The Mer Rouge State Bank$45M13.4%1-4%
Capital One$41M12.1%1-41%
Regions Bank$29M8.7%1-12%
b1BANK$25M7.6%1+92%
Commercial Capital Bank$8M2.4%1-31%
Delta Bank$6M1.7%1no 2021 presence

The 9 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Monroe-Ruston market

Morehouse Parish is one of 5 counties that make up the Monroe-Ruston, LA market, a Combined Statistical Area (ranked #182 of 293 U.S. markets by economic output). It produces 5.1% of the market’s output and holds 3.9% of its deposits.

MeasureMorehouse ParishShare of parent market
2024 GDP$575M5.1%
Deposits$336M3.9%
Population23,7058.8%

View the full Monroe-Ruston market profile →

Recruiting in Morehouse Parish

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Morehouse Parish.

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