Market Intelligence

Livingston County, MI

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Livingston County, Michigan, a county in the Detroit-Warren-Ann Arbor, MI market, holds $4.2B in deposits across 13 insured institutions and 38 branches. The Huntington National Bank is the largest deposit holder at 21.5% share. The top three banks hold 53% of deposits, which places the county in the Moderate band. Deposits have grown 20.0% since 2020 while the branch count fell by 15.6%. It produces $7.9B of output, ranking #423 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$7.9B
#423 of 1,523
Population
197,315
#361 of 1,523
GDP per Capita
$40,178
#895 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$4.2B
#389 of 1,523
Deposits per Capita
$21,198
#819 of 1,523
Deposits per Branch
$110M
#470 of 1,523
Competitive structure
Insured Institutions
13
#467 of 1,523
Branches per 100k Pop.
19.3
#1,055 of 1,523
Median Deposits per Institution
$240M
The median deposits booked by a single institution in the county. #241 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
32.2%
of county deposits held by banks with $100M to $100B in assets. #1,326 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
53%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+20.0% over 5 years
$3.5B
2020
$3.9B
2021
$4.0B
2022
$3.9B
2023
$4.1B
2024
$4.2B
2025

Branches: 45 in 2020 to 38 in 2025. Institutions: 14 to 13. Top-three share: 43% to 53%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
The Huntington National Bank$898M21.5%6+22%
JPMorgan Chase Bank$711M17.0%4+22%
Bank of Ann Arbor$593M14.2%9no 2020 presence
Fifth Third Bank$466M11.1%4+20%
PNC Bank$418M10.0%3-9%
Comerica Bank$382M9.1%3+45%
Flagstar Bank$240M5.7%3+50%
Bank of America$227M5.4%1-5%
Citizens Bank$72M1.7%1+10%
Independent Bank$54M1.3%1no 2020 presence
KeyBank$44M1.1%1-17%
ChoiceOne Bank$39M0.9%1no 2020 presence
Old National Bank$38M0.9%1+18%

The 13 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Detroit-Warren-Ann Arbor market

Livingston County is one of 10 counties that make up the Detroit-Warren-Ann Arbor, MI market, a Combined Statistical Area (ranked #14 of 293 U.S. markets by economic output). It produces 2.4% of the market’s output and holds 2.0% of its deposits.

MeasureLivingston CountyShare of parent market
2024 GDP$7.9B2.4%
Deposits$4.2B2.0%
Population197,3153.6%

View the full Detroit-Warren-Ann Arbor market profile →

Recruiting in Livingston County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Livingston County.

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