Market Intelligence

Montcalm County, MI

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Montcalm County, Michigan, a county in the Grand Rapids-Wyoming, MI market, holds $948M in deposits across 7 insured institutions and 16 branches. The Huntington National Bank is the largest deposit holder at 24.1% share. The top three institutions hold 59.7% of deposits, which places the county in the moderately concentrated band. Deposits have grown 22.7% since 2020 while the branch count fell by 4. It produces $1.6B of output, ranking #1,006 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$1.6B
#1,006 of 1,523
Total Deposits
$948M
#959 of 1,523
Population
69,406
#775 of 1,523
GDP per Capita
$23,667
#1,399 of 1,523
Insured Institutions
7
#986 of 1,523
Deposits per Branch
$59M
#1,266 of 1,523
Deposits per Capita
$13,657
#1,268 of 1,523
Branches per 100k Pop.
23.1
#822 of 1,523
Median Institution Size
$125M
Median deposits of the institutions operating in the county. #689 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
65.4%
of market deposits held by banks with $100M to $50B in assets. #758 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
59.7%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+22.7% over 5 years
$773M
2020
$850M
2021
$873M
2022
$856M
2023
$898M
2024
$948M
2025

Branches: 20 in 2020 to 16 in 2025. Institutions: 8 to 7. Top-three share: 63.3% to 59.7%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
The Huntington National Bank$228M24.1%3-19%
Isabella Bank$205M21.7%3+32%
Sidney State Bank$132M13.9%3+69%
Mercantile Bank$125M13.2%3+49%
Independent Bank$121M12.8%2+101%
Fifth Third Bank, National Association$100M10.6%1+16%
Commercial Bank$36M3.8%1+22%

The 7 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Grand Rapids-Wyoming market

Montcalm County is one of 8 counties that make up the Grand Rapids-Wyoming, MI market, a Combined Statistical Area (ranked #48 of 293 U.S. markets by economic output). It produces 2.0% of the market’s output and holds 2.6% of its deposits.

MeasureMontcalm CountyShare of Grand Rapids-Wyoming market
2024 GDP$1.6B2.0%
Deposits$948M2.6%
Population69,4064.5%

View the full Grand Rapids-Wyoming market profile →

Recruiting in Montcalm County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Montcalm County, on a retained basis.

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