Market Intelligence

Grand Rapids-Wyoming, MI

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market Intelligence › Grand Rapids-Wyoming, MI

Grand Rapids-Wyoming, MI, a Combined Statistical Area, holds $36.8 billion in deposits across 30 insured institutions and 302 branches, ranking #48 of 293 U.S. markets by economic output. The Huntington National Bank is the largest deposit holder at 18.1% share. The top three institutions hold 47.1% of deposits, which places the market in the moderate band. Deposits have grown 16.5% since 2020 while the branch count fell by 20.3%.

Economic scale
2024 Real GDP
$82.0B
#48 of 293
Population
1.53M
#44 of 293
GDP per Capita
$53,724
#143 of 293
Deposit market
Total Deposits
$36.8B
#54 of 293
Deposits per Capita
$24,099
#181 of 293
Deposits per Branch
$122M
#101 of 293
Competitive structure
Insured Institutions
30
#87 of 293
Branches per 100k Pop.
19.8
#198 of 293
Median Deposits per Institution
$471M
The median deposits booked by a single institution in the market. #29 of 293. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
46.5%
of market deposits held by banks with $100M to $50B in assets. #177 of 293. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderate
47.1%
The combined deposit share of the three largest institutions in the market. A lower share means deposits are spread across more institutions.

Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total market deposits (nominal), 2020 to 2025 +16.5% over 5 years
$31.6B
2020
$34.8B
2021
$36.2B
2022
$34.0B
2023
$34.6B
2024
$36.8B
2025

Branches: 379 in 2020 to 302 in 2025. Institutions: 33 to 30. Top-three share: 43.3% to 47.1%. Deposits per branch: $122M.

Institutions by deposits

InstitutionDepositsShare Branches5‑yr
The Huntington National Bank$6.7B18.1%44+4%
Fifth Third Bank$6.2B16.7%43-15%
Northpointe Bank$4.5B12.2%1+196%
Macatawa Bank$2.9B8.0%29+38%
JPMorgan Chase Bank$2.9B8.0%24+6%
Mercantile Bank$2.5B6.9%14+39%
Independent Bank$1.4B3.9%19-8%
PNC Bank$1.4B3.7%22-8%
ChoiceOne Bank$1.2B3.3%14+113%
West Michigan Community Bank$0.9B2.5%8+59%
United Bank of Michigan$864M2.3%13+34%
Comerica Bank$856M2.3%11+2%
Bank of America$775M2.1%7-30%
Highpoint Community Bank$539M1.5%5+95%
Flagstar Bank$495M1.3%7+26%
Isabella Bank$446M1.2%8+36%
Grand River Bank$431M1.2%2+27%
Old National Bank$388M1.1%4+6%
First National Bank of America$225M0.6%1+18%
Horizon Bank$225M0.6%3+126%
Union Bank$175M0.5%5+41%
First National Bank of Michigan$163M0.4%2+43%
Sidney State Bank$132M0.4%3+69%
The Shelby State Bank$124M0.3%4+17%
Commercial Bank$82M0.2%3+18%
First Merchants Bank$66M0.2%1no 2020 presence
First Community Bank$47M0.1%1+8%
The Northern Trust Company$44M0.1%1-25%
Lake-Osceola State Bank$28M0.1%2+84%
Eaton Community Bank$25M0.1%1+1%

The 30 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution’s deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.

Counties in this market

CountyStateGDP PopulationShare of Market GDP Share of Market Deposits
Kent CountyMichigan$47.1B675,23257.5%66.2%
Ottawa CountyMichigan$16.4B308,45920.0%15.9%
Muskegon CountyMichigan$6.7B177,9018.2%5.8%
Allegan CountyMichigan$5.1B123,1886.3%3.9%
Ionia CountyMichigan$1.9B66,5572.3%2.0%
Barry CountyMichigan$1.8B63,9912.2%1.7%
Montcalm CountyMichigan$1.6B69,4062.0%2.6%
Mecosta CountyMichigan$1.3B42,3201.6%1.9%

Recruiting in the Grand Rapids-Wyoming market

Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.

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