Market Intelligence

Ottawa County, MI

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Ottawa County, Michigan, a county in the Grand Rapids-Wyoming, MI market, holds $5.8B in deposits across 15 insured institutions and 62 branches. The Huntington National Bank is the largest deposit holder at 23.3% share. The top three banks hold 66% of deposits, which places the county in the Concentrated band. Deposits have grown 5.5% since 2020 while the branch count fell by 26.2%. It produces $16.4B of output, ranking #249 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$16.4B
#249 of 1,523
Population
308,459
#240 of 1,523
GDP per Capita
$53,310
#493 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$5.8B
#299 of 1,523
Deposits per Capita
$18,941
#947 of 1,523
Deposits per Branch
$94M
#675 of 1,523
Competitive structure
Insured Institutions
15
#380 of 1,523
Branches per 100k Pop.
20.1
#1,004 of 1,523
Median Deposits per Institution
$117M
The median deposits booked by a single institution in the county. #743 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
43.8%
of county deposits held by banks with $100M to $100B in assets. #1,181 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
66%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+5.5% over 5 years
$5.5B
2020
$5.8B
2021
$6.0B
2022
$5.8B
2023
$5.8B
2024
$5.8B
2025

Branches: 84 in 2020 to 62 in 2025. Institutions: 17 to 15. Top-three share: 56% to 66%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
The Huntington National Bank$1.4B23.3%12-16%
Fifth Third Bank$1.3B21.4%9+9%
Macatawa Bank$1.2B21.0%16+13%
West Michigan Community Bank$780M13.3%6+46%
JPMorgan Chase Bank$493M8.4%4+5%
PNC Bank$176M3.0%3-14%
Flagstar Bank$176M3.0%2+7%
ChoiceOne Bank$117M2.0%2+131%
Independent Bank$61M1.0%1no 2020 presence
Horizon Bank$53M0.9%1+932%
United Bank of Michigan$47M0.8%2+186%
First National Bank of Michigan$36M0.6%1+46%
Mercantile Bank$32M0.5%1-20%
Old National Bank$27M0.5%1+140%
Commercial Bank$5M0.1%1no 2020 presence

The 15 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Grand Rapids-Wyoming market

Ottawa County is one of 8 counties that make up the Grand Rapids-Wyoming, MI market, a Combined Statistical Area (ranked #48 of 293 U.S. markets by economic output). It produces 20.0% of the market’s output and holds 15.9% of its deposits.

MeasureOttawa CountyShare of parent market
2024 GDP$16.4B20.0%
Deposits$5.8B15.9%
Population308,45920.2%

View the full Grand Rapids-Wyoming market profile →

Recruiting in Ottawa County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Ottawa County.

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