Market Intelligence

Ottawa County, MI

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Ottawa County, Michigan, a county in the Grand Rapids-Wyoming, MI market, holds $5.8B in deposits across 15 insured institutions and 62 branches. The Huntington National Bank is the largest deposit holder at 23.3% share. The top three institutions hold 65.8% of deposits, which places the county in the concentrated band. Deposits have grown 5.5% since 2020 while the branch count fell by 22. It produces $16.4B of output, ranking #249 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$16.4B
#249 of 1,523
Total Deposits
$5.8B
#299 of 1,523
Population
308,459
#240 of 1,523
GDP per Capita
$53,310
#493 of 1,523
Insured Institutions
15
#380 of 1,523
Deposits per Branch
$94M
#675 of 1,523
Deposits per Capita
$18,941
#947 of 1,523
Branches per 100k Pop.
20.1
#1,004 of 1,523
Median Institution Size
$117M
Median deposits of the institutions operating in the county. #743 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
40.3%
of market deposits held by banks with $100M to $50B in assets. #1,113 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
65.8%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+5.5% over 5 years
$5.5B
2020
$5.8B
2021
$6.0B
2022
$5.8B
2023
$5.8B
2024
$5.8B
2025

Branches: 84 in 2020 to 62 in 2025. Institutions: 17 to 15. Top-three share: 56.4% to 65.8%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
The Huntington National Bank$1.4B23.3%12-16%
Fifth Third Bank, National Association$1.3B21.4%9+9%
Macatawa Bank, National Association$1.2B21.0%16+13%
West Michigan Community Bank$780M13.3%6+46%
JPMorgan Chase Bank, National Association$493M8.4%4+5%
PNC Bank, National Association$176M3.0%3-14%
Flagstar Bank, National Association$176M3.0%2+7%
ChoiceOne Bank$117M2.0%2+131%
Independent Bank$61M1.0%1no 2020 presence
Horizon Bank$53M0.9%1+932%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Grand Rapids-Wyoming market

Ottawa County is one of 8 counties that make up the Grand Rapids-Wyoming, MI market, a Combined Statistical Area (ranked #48 of 293 U.S. markets by economic output). It produces 20.0% of the market’s output and holds 15.9% of its deposits.

MeasureOttawa CountyShare of Grand Rapids-Wyoming market
2024 GDP$16.4B20.0%
Deposits$5.8B15.9%
Population308,45920.2%

View the full Grand Rapids-Wyoming market profile →

Recruiting in Ottawa County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Ottawa County, on a retained basis.

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