Kent County, Michigan, a core county of the Grand Rapids-Wyoming, MI market, holds $26.0B in deposits across 24 insured institutions and 148 branches. Northpointe Bank is the largest deposit holder at 20.2% share. The top three banks hold 56% of deposits, which places the county in the Moderate band. Deposits have grown 13.4% since 2021 while the branch count fell by 12.4%. It produced $47.1B of real gross domestic product in 2024, ranking #101 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 169 in 2021 to 148 in 2026. Institutions: 24 to 24. Top-three share: 52% to 56%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Northpointe Bank | $5.3B | 20.2% | +149% |
| Fifth Third Bank | $5.2B | 19.9% | -10% |
| The Huntington National Bank | $4.2B | 16.0% | +1% |
| JPMorgan Chase Bank | $2.5B | 9.5% | -3% |
| Mercantile Bank | $2.1B | 8.1% | +29% |
| Macatawa Bank | $1.6B | 6.1% | +30% |
| ChoiceOne Bank | $807M | 3.1% | +44% |
| Independent Bank | $798M | 3.1% | -32% |
| Bank of America | $766M | 2.9% | -29% |
| PNC Bank | $512M | 2.0% | -35% |
| Grand River Bank | $446M | 1.7% | +8% |
| United Bank of Michigan | $397M | 1.5% | +23% |
| First National Bank of America | $306M | 1.2% | +59% |
| Flagstar Bank | $291M | 1.1% | +50% |
| Old National Bank | $195M | 0.8% | -47% |
| West Michigan Community Bank | $182M | 0.7% | +138% |
| First National Bank of Michigan | $128M | 0.5% | +39% |
| Horizon Bank | $105M | 0.4% | -5% |
| First Financial Bank | $76M | 0.3% | no 2021 presence |
| The Northern Trust Company | $64M | 0.2% | -4% |
| First Merchants Bank | $62M | 0.2% | +110% |
| First Community Bank | $49M | 0.2% | -10% |
| Union Bank | $41M | 0.2% | +208% |
| Highpoint Community Bank | $26M | 0.1% | +16% |
The 24 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Grand Rapids-Wyoming market
Kent County is one of 8 counties that make up the Grand Rapids-Wyoming, MI market, a Combined Statistical Area (ranked #48 of 293 U.S. markets by economic output). It produces 57.5% of the market’s output and holds 66.8% of its deposits.
| Measure | Kent County | Share of parent market |
|---|---|---|
| 2024 GDP | $47.1B | 57.5% |
| Deposits | $26.0B | 66.8% |
| Population | 675,232 | 44.2% |
View the full Grand Rapids-Wyoming market profile →
Recruiting in Kent County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Kent County.
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