Nassau County, Florida, a county in the Jacksonville-Kingsland-Palatka, FL-GA market, holds $1.8B in deposits across 12 insured institutions and 23 branches. First Federal Bank is the largest deposit holder at 19.6% share. The top three institutions hold 48.6% of deposits, which places the county in the moderately concentrated band. Deposits have grown 43.3% since 2020 while the branch count rose by 4. It produces $3.8B of output, ranking #691 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 19 in 2020 to 23 in 2025. Institutions: 11 to 12. Top-three share: 56.6% to 48.6%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| First Federal Bank | $351M | 19.6% | +19% |
| Wells Fargo Bank, National Association | $333M | 18.6% | +32% |
| First Port City Bank | $189M | 10.5% | +356% |
| Bank of America, National Association | $172M | 9.6% | +11% |
| Synovus Bank | $157M | 8.7% | -4% |
| PrimeSouth Bank | $144M | 8.0% | +639% |
| Truist Bank | $104M | 5.8% | +44% |
| PNC Bank, National Association | $104M | 5.8% | -5% |
| Regions Bank | $93M | 5.2% | +69% |
| Southeastern Bank | $83M | 4.6% | +23% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Jacksonville-Kingsland-Palatka market
Nassau County is one of 7 counties that make up the Jacksonville-Kingsland-Palatka, FL-GA market, a Combined Statistical Area (ranked #38 of 293 U.S. markets by economic output). It produces 3.3% of the market’s output and holds 1.5% of its deposits.
| Measure | Nassau County | Share of Jacksonville-Kingsland-Palatka market |
|---|---|---|
| 2024 GDP | $3.8B | 3.3% |
| Deposits | $1.8B | 1.5% |
| Population | 106,879 | 5.6% |
View the full Jacksonville-Kingsland-Palatka market profile →
Recruiting in Nassau County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Nassau County, on a retained basis.
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