Nassau County, Florida, a county in the Jacksonville-Kingsland-Palatka, FL-GA market, holds $1.8B in deposits across 12 insured institutions and 24 branches. Wells Fargo Bank is the largest deposit holder at 19.0% share. The top three banks hold 47% of deposits, which places the county in the Moderate band. Deposits have grown 16.9% since 2021 while the branch count rose by 26.3%. It produced $3.8B of real gross domestic product in 2024, ranking #691 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 19 in 2021 to 24 in 2026. Institutions: 11 to 12. Top-three share: 58% to 47%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Wells Fargo Bank | $346M | 19.0% | +22% |
| First Federal Bank | $297M | 16.3% | -33% |
| First Port City Bank | $218M | 11.9% | +318% |
| Bank of America | $173M | 9.5% | -5% |
| PrimeSouth Bank | $164M | 9.0% | +287% |
| Pinnacle Bank | $144M | 7.9% | -18% |
| Truist Bank | $110M | 6.0% | +54% |
| PNC Bank | $103M | 5.6% | -17% |
| Regions Bank | $97M | 5.3% | +36% |
| Southeastern Bank | $80M | 4.4% | -5% |
| JPMorgan Chase Bank | $49M | 2.7% | no 2021 presence |
| Pineland Bank | $46M | 2.5% | +56% |
The 12 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Jacksonville-Kingsland-Palatka market
Nassau County is one of 7 counties that make up the Jacksonville-Kingsland-Palatka, FL-GA market, a Combined Statistical Area (ranked #38 of 293 U.S. markets by economic output). It produces 3.3% of the market’s output and holds 1.5% of its deposits.
| Measure | Nassau County | Share of parent market |
|---|---|---|
| 2024 GDP | $3.8B | 3.3% |
| Deposits | $1.8B | 1.5% |
| Population | 106,879 | 5.6% |
View the full Jacksonville-Kingsland-Palatka market profile →
Recruiting in Nassau County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Nassau County.
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