Jacksonville-Kingsland-Palatka, FL-GA holds $120.1 billion in deposits across 38 insured institutions and 271 branches, ranking #38 of 293 U.S. markets by economic output. Bank of America is the largest deposit holder at 52.5% share. The top three institutions hold 81.8% of deposits, which places the market in the concentrated band. Deposits have grown 26% since 2020 while the branch count fell by 18.
Deposit trend
Branches: 289 in 2020 to 271 in 2025. Institutions: 33 to 38. Top-three share: 82.9% to 81.8%. Deposits per branch: $443M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Bank of America | 63.1B | 52.5% | +43% |
| EverBank | 29.1B | 24.2% | +4% |
| Wells Fargo Bank | 6.1B | 5.1% | -8% |
| Truist Bank | 5.8B | 4.8% | +99% |
| Ameris Bank | 2.9B | 2.4% | +23% |
| JPMorgan Chase Bank | 1.9B | 1.6% | +94% |
| SouthState Bank | 1.4B | 1.1% | +10% |
| PNC Bank | 1.3B | 1.1% | new since 2020 |
| Regions Bank | 1.3B | 1.0% | +26% |
| Fifth Third Bank | 1.1B | 0.9% | +77% |
The 10 largest of 38 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Duval County | Florida | $83,517M | 1,062,963 | 73.0% |
| St. Johns County | Florida | $14,424M | 346,328 | 12.6% |
| Clay County | Florida | $7,086M | 239,593 | 6.2% |
| Nassau County | Florida | $3,801M | 106,879 | 3.3% |
| Putnam County | Florida | $2,705M | 77,734 | 2.4% |
| Camden County | Georgia | $2,145M | 60,143 | 1.9% |
| Baker County | Florida | $802M | 29,737 | 0.7% |
Recruiting in Jacksonville
Deposits are held closely by the largest institutions, which often means the bankers worth recruiting are inside a small number of houses. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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