Jacksonville-Kingsland-Palatka, FL-GA, a Combined Statistical Area, holds $120.1 billion in deposits across 38 insured institutions and 271 branches, ranking #38 of 293 U.S. markets by economic output. Bank of America is the largest deposit holder at 52.5% share. The top three institutions hold 81.8% of deposits, which places the market in the concentrated band. Deposits have grown 26.2% since 2020 while the branch count fell by 6.2%.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 289 in 2020 to 271 in 2025. Institutions: 33 to 38. Top-three share: 82.9% to 81.8%. Deposits per branch: $443M.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Bank of America | $63.1B | 52.5% | +43% |
| EverBank | $29.1B | 24.2% | +4% |
| Wells Fargo Bank | $6.1B | 5.1% | -8% |
| Truist Bank | $5.8B | 4.8% | +99% |
| Ameris Bank | $2.9B | 2.4% | +23% |
| JPMorgan Chase Bank | $1.9B | 1.6% | +94% |
| SouthState Bank | $1.4B | 1.1% | +10% |
| PNC Bank | $1.3B | 1.1% | -59% |
| Regions Bank | $1.3B | 1.0% | +26% |
| Fifth Third Bank | $1.1B | 0.9% | +77% |
| Synovus Bank | $816M | 0.7% | +24% |
| TD Bank | $814M | 0.7% | -17% |
| First Federal Bank | $495M | 0.4% | +29% |
| First-Citizens Bank & Trust Company | $484M | 0.4% | +145% |
| Florida Capital Bank | $431M | 0.4% | +71% |
| Hancock Whitney Bank | $396M | 0.3% | +44% |
| Valley National Bank | $314M | 0.3% | +30% |
| Capital City Bank | $309M | 0.3% | +53% |
| Bank OZK | $306M | 0.3% | +108% |
| Barwick Banking Company | $258M | 0.2% | no 2020 presence |
| Cogent Bank | $211M | 0.2% | +256% |
| United Community Bank | $191M | 0.2% | no 2020 presence |
| First Port City Bank | $189M | 0.2% | +356% |
| Southeastern Bank | $150M | 0.1% | +17% |
| First Horizon Bank | $149M | 0.1% | -13% |
| PrimeSouth Bank | $144M | 0.1% | +639% |
| Seacoast National Bank | $132M | 0.1% | no 2020 presence |
| Renasant Bank | $107M | 0.1% | no 2020 presence |
| Pineland Bank | $102M | 0.1% | +53% |
| TC Federal Bank | $89M | 0.1% | no 2020 presence |
| Pinnacle Bank | $77M | 0.1% | no 2020 presence |
| Central Bank | $44M | 0.0% | +105% |
| The Claxton Bank | $30M | 0.0% | no 2020 presence |
| The Northern Trust Company | $25M | 0.0% | no 2020 presence |
| DLP Bank | $23M | 0.0% | -13% |
| Woodforest National Bank | $7M | 0.0% | +19% |
| Cypress Bank & Trust | $5M | 0.0% | no 2020 presence |
| The Bank of New York Mellon Trust Company | $0M | 0.0% | no 2020 presence |
The 38 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution’s deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Duval County | Florida | $83.5B | 1,062,963 | 73.0% | 89.2% |
| St. Johns County | Florida | $14.4B | 346,328 | 12.6% | 6.4% |
| Clay County | Florida | $7.1B | 239,593 | 6.2% | 1.5% |
| Nassau County | Florida | $3.8B | 106,879 | 3.3% | 1.5% |
| Putnam County | Florida | $2.7B | 77,734 | 2.4% | 0.8% |
| Camden County | Georgia | $2.1B | 60,143 | 1.9% | 0.4% |
| Baker County | Florida | $802M | 29,737 | 0.7% | 0.3% |
Recruiting in the Jacksonville-Kingsland-Palatka market
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
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