Market Intelligence

St. Johns County, FL

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

St. Johns County, Florida, a core county of the Jacksonville-Kingsland-Palatka, FL-GA market, holds $7.6B in deposits across 18 insured institutions and 58 branches. Bank of America, National Association is the largest deposit holder at 24.1% share. The top three banks hold 50% of deposits, which places the county in the Moderate band. Deposits have grown 36.6% since 2020. It produces $14.4B of output, ranking #278 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$14.4B
#278 of 1,523
Population
346,328
#218 of 1,523
GDP per Capita
$41,648
#852 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$7.6B
#245 of 1,523
Deposits per Capita
$22,039
#764 of 1,523
Deposits per Branch
$132M
#282 of 1,523
Competitive structure
Insured Institutions
18
#277 of 1,523
Branches per 100k Pop.
16.7
#1,191 of 1,523
Median Deposits per Institution
$219M
The median deposits booked by a single institution in the county. #293 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
23.6%
of county deposits held by banks with $100M to $100B in assets. #1,408 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
50%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+36.6% over 5 years
$5.6B
2020
$6.0B
2021
$7.1B
2022
$7.0B
2023
$7.3B
2024
$7.6B
2025

Branches: 58 in 2020 to 58 in 2025. Institutions: 17 to 18. Top-three share: 59% to 50%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Bank of America$1.8B24.1%6+8%
Wells Fargo Bank$1.2B15.8%6+18%
JPMorgan Chase Bank$801M10.5%9+142%
Ameris Bank$716M9.4%5+25%
Truist Bank$557M7.3%8+2%
Fifth Third Bank$500M6.5%4+1,021%
SouthState Bank$411M5.4%3+4%
Regions Bank$333M4.4%3+132%
PNC Bank$228M3.0%4-20%
Barwick Banking Company$210M2.7%1no 2020 presence
United Community Bank$191M2.5%1no 2020 presence
First-Citizens Bank & Trust Company$190M2.5%1+146%
TD Bank$177M2.3%2+41%
Valley National Bank$129M1.7%1+24%
Capital City Bank$55M0.7%1+57%
First Horizon Bank$45M0.6%1-36%
Central Bank$44M0.6%1+105%
Pinnacle Bank<$1M<0.1%1no 2020 presence

The 18 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Jacksonville-Kingsland-Palatka market

St. Johns County is one of 7 counties that make up the Jacksonville-Kingsland-Palatka, FL-GA market, a Combined Statistical Area (ranked #38 of 293 U.S. markets by economic output). It produces 12.6% of the market’s output and holds 6.4% of its deposits.

MeasureSt. Johns CountyShare of parent market
2024 GDP$14.4B12.6%
Deposits$7.6B6.4%
Population346,32818.0%

View the full Jacksonville-Kingsland-Palatka market profile →

Recruiting in St. Johns County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like St. Johns County.

See how we help banks recruit commercial banking talent