Market Intelligence

New Hanover County, NC

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025
Market IntelligenceWilmington, NC › New Hanover County

New Hanover County, North Carolina, a core county of the Wilmington, NC market, holds $22.6B in deposits across 22 insured institutions and 55 branches. Live Oak Banking Company is the largest deposit holder at 55.9% share. The top three banks hold 80% of deposits, which places the county in the Concentrated band. Deposits have grown 80.6% since 2020 while the branch count fell by 12.7%. It produces $16.5B of output, ranking #247 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$16.5B
#247 of 1,523
Population
245,959
#298 of 1,523
GDP per Capita
$67,058
#232 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$22.6B
#106 of 1,523
Deposits per Capita
$91,881
#26 of 1,523
Deposits per Branch
$411M
#24 of 1,523
Competitive structure
Insured Institutions
22
#183 of 1,523
Branches per 100k Pop.
22.4
#867 of 1,523
Median Deposits per Institution
$149M
The median deposits booked by a single institution in the county. #531 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
65.6%
of county deposits held by banks with $100M to $100B in assets. #890 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
80%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+80.6% over 5 years
$12.5B
2020
$14.7B
2021
$16.6B
2022
$17.5B
2023
$18.4B
2024
$22.6B
2025

Branches: 63 in 2020 to 55 in 2025. Institutions: 20 to 22. Top-three share: 72% to 80%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Live Oak Banking Company$12.6B55.9%1+115%
Truist Bank$3.9B17.3%7+188%
Wells Fargo Bank$1.4B6.3%7-22%
First-Citizens Bank & Trust Company$1.1B4.9%6+21%
Bank of America$789M3.5%40%
First Bank$559M2.5%5+72%
First National Bank of Pennsylvania$434M1.9%3+64%
PNC Bank$365M1.6%4+13%
SouthState Bank$277M1.2%2+32%
Bank OZK$159M0.7%1+17%
TD Bank$158M0.7%1+11%
First Carolina Bank$140M0.6%1no 2020 presence
Dogwood State Bank$137M0.6%1+336%
United Bank$133M0.6%3+202%
Southern Bank and Trust Company$114M0.5%1+192%
North State Bank$87M0.4%1-34%
Paragon Bank$77M0.3%1no 2020 presence
United Community Bank$66M0.3%1no 2020 presence
Fifth Third Bank$11M0.1%1no 2020 presence
FSNB$6M<0.1%2+15%
First Community Bank$0M0.0%1no 2020 presence
Davidson Trust Co.$0M0.0%1no 2020 presence

The 22 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Wilmington market

New Hanover County is one of 3 counties that make up the Wilmington, NC market, a Metropolitan Statistical Area (ranked #116 of 293 U.S. markets by economic output). It produces 67.0% of the market’s output and holds 85.7% of its deposits.

MeasureNew Hanover CountyShare of parent market
2024 GDP$16.5B67.0%
Deposits$22.6B85.7%
Population245,95949.9%

View the full Wilmington market profile →

Recruiting in New Hanover County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like New Hanover County.

See how we help banks recruit commercial banking talent