Orleans County, New York, a county in the Rochester-Batavia-Seneca Falls, NY market, holds $476M in deposits across 5 insured institutions and 8 branches. KeyBank National Association is the largest deposit holder at 35.7% share. The top three institutions hold 80.2% of deposits, which places the county in the concentrated band. Deposits have grown 3.2% since 2020. It produces $1.5B of output, ranking #1,057 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 8 in 2020 to 8 in 2025. Institutions: 5 to 5. Top-three share: 79.5% to 80.2%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| KeyBank National Association | $170M | 35.7% | +8% |
| Five Star Bank | $114M | 24.0% | -3% |
| Tompkins Community Bank | $97M | 20.5% | no 2020 presence |
| Generations Bank | $57M | 11.9% | -6% |
| Manufacturers and Traders Trust Company | $38M | 7.9% | +11% |
The 5 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Rochester-Batavia-Seneca Falls market
Orleans County is one of 7 counties that make up the Rochester-Batavia-Seneca Falls, NY market, a Combined Statistical Area (ranked #55 of 293 U.S. markets by economic output). It produces 2.1% of the market’s output and holds 1.8% of its deposits.
| Measure | Orleans County | Share of Rochester-Batavia-Seneca Falls market |
|---|---|---|
| 2024 GDP | $1.5B | 2.1% |
| Deposits | $476M | 1.8% |
| Population | 39,825 | 3.5% |
View the full Rochester-Batavia-Seneca Falls market profile →
Recruiting in Orleans County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Orleans County, on a retained basis.
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