Rochester-Batavia-Seneca Falls, NY holds $26.6 billion in deposits across 23 insured institutions and 224 branches, ranking #55 of 293 U.S. markets by economic output. Manufacturers and Traders Trust Company is the largest deposit holder at 17.3% share. The top three institutions hold 46.1% of deposits, which places the market in the moderate band. Deposits have grown 12% since 2020 while the branch count fell by 28.
Deposit trend
Branches: 252 in 2020 to 224 in 2025. Institutions: 21 to 23. Top-three share: 47.5% to 46.1%. Deposits per branch: $119M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Manufacturers and Traders Trust Company | 4.6B | 17.3% | -4% |
| The Canandaigua National Bank and Trust Company | 4.2B | 15.7% | +45% |
| KeyBank | 3.5B | 13.2% | +4% |
| JPMorgan Chase Bank | 3.3B | 12.5% | +6% |
| Bank of America | 1.8B | 6.9% | +11% |
| Citizens Bank | 1.8B | 6.7% | -1% |
| Five Star Bank | 1.7B | 6.5% | +11% |
| The Lyons National Bank | 1.5B | 5.7% | +58% |
| Tompkins Community Bank | 1.2B | 4.3% | new since 2020 |
| Community Bank | 1.0B | 3.8% | +21% |
The 10 largest of 23 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Monroe County | New York | $51,582M | 750,506 | 73.2% |
| Ontario County | New York | $6,879M | 113,130 | 9.8% |
| Wayne County | New York | $3,975M | 91,250 | 5.6% |
| Genesee County | New York | $2,654M | 58,416 | 3.8% |
| Livingston County | New York | $2,360M | 61,438 | 3.3% |
| Seneca County | New York | $1,599M | 32,883 | 2.3% |
| Orleans County | New York | $1,457M | 39,825 | 2.1% |
Recruiting in Rochester
Deposits are neither closely held nor widely dispersed, which usually leaves room for a well-led team to take share without competing head-on with a dominant holder. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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