Market Intelligence

Ontario County, NY

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Ontario County, New York, a core county of the Rochester-Batavia-Seneca Falls, NY market, holds $3.5B in deposits across 12 insured institutions and 31 branches. The Canandaigua National Bank and Trust Company is the largest deposit holder at 50.4% share. The top three banks hold 71% of deposits, which places the county in the Concentrated band. Deposits have grown 30.4% since 2020. It produces $6.9B of output, ranking #479 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$6.9B
#479 of 1,523
Population
113,130
#560 of 1,523
GDP per Capita
$60,808
#339 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$3.5B
#439 of 1,523
Deposits per Capita
$30,959
#350 of 1,523
Deposits per Branch
$113M
#433 of 1,523
Competitive structure
Insured Institutions
12
#537 of 1,523
Branches per 100k Pop.
27.4
#588 of 1,523
Median Deposits per Institution
$133M
The median deposits booked by a single institution in the county. #619 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
89.0%
of county deposits held by banks with $100M to $100B in assets. #407 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
71%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+30.4% over 5 years
$2.7B
2020
$2.9B
2021
$3.5B
2022
$3.0B
2023
$3.1B
2024
$3.5B
2025

Branches: 31 in 2020 to 31 in 2025. Institutions: 10 to 12. Top-three share: 67% to 71%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
The Canandaigua National Bank and Trust Company$1.8B50.4%8+55%
The Lyons National Bank$397M11.3%3+67%
Community Bank$340M9.7%5+16%
Five Star Bank$320M9.1%4-11%
Wayne Bank$206M5.9%1no 2020 presence
JPMorgan Chase Bank$165M4.7%2+62%
Citizens Bank$101M2.9%1-45%
Generations Bank$77M2.2%3+56%
Manufacturers and Traders Trust Company$70M2.0%1+1%
KeyBank$48M1.4%1-12%
CNB Bank$11M0.3%1no 2020 presence
Woodforest National Bank$2M<0.1%1no 2020 presence

The 12 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Rochester-Batavia-Seneca Falls market

Ontario County is one of 7 counties that make up the Rochester-Batavia-Seneca Falls, NY market, a Combined Statistical Area (ranked #55 of 293 U.S. markets by economic output). It produces 9.8% of the market’s output and holds 13.2% of its deposits.

MeasureOntario CountyShare of parent market
2024 GDP$6.9B9.8%
Deposits$3.5B13.2%
Population113,1309.9%

View the full Rochester-Batavia-Seneca Falls market profile →

Recruiting in Ontario County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Ontario County.

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