Market Intelligence

Livingston County, NY

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Livingston County, New York, a county in the Rochester-Batavia-Seneca Falls, NY market, holds $1.2B in deposits across 5 insured institutions and 14 branches. Five Star Bank is the largest deposit holder at 37.1% share. The top three banks hold 89% of deposits, which places the county in the Concentrated band. Deposits have grown 10.5% since 2020 while the branch count fell by 17.6%. It produces $2.4B of output, ranking #864 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$2.4B
#864 of 1,523
Population
61,438
#835 of 1,523
GDP per Capita
$38,404
#948 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$1.2B
#865 of 1,523
Deposits per Capita
$19,158
#937 of 1,523
Deposits per Branch
$84M
#831 of 1,523
Competitive structure
Insured Institutions
5
#1,192 of 1,523
Branches per 100k Pop.
22.8
#842 of 1,523
Median Deposits per Institution
$296M
The median deposits booked by a single institution in the county. #166 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
89.2%
of county deposits held by banks with $100M to $100B in assets. #403 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
89%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+10.5% over 5 years
$1.1B
2020
$1.2B
2021
$1.1B
2022
$1.1B
2023
$1.1B
2024
$1.2B
2025

Branches: 17 in 2020 to 14 in 2025. Institutions: 6 to 5. Top-three share: 87% to 89%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Five Star Bank$437M37.1%5+19%
Tompkins Community Bank$317M26.9%3no 2020 presence
Community Bank$296M25.2%4+22%
KeyBank$84M7.1%1+4%
Manufacturers and Traders Trust Company$43M3.7%1+28%

The 5 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Rochester-Batavia-Seneca Falls market

Livingston County is one of 7 counties that make up the Rochester-Batavia-Seneca Falls, NY market, a Combined Statistical Area (ranked #55 of 293 U.S. markets by economic output). It produces 3.3% of the market’s output and holds 4.4% of its deposits.

MeasureLivingston CountyShare of parent market
2024 GDP$2.4B3.3%
Deposits$1.2B4.4%
Population61,4385.4%

View the full Rochester-Batavia-Seneca Falls market profile →

Recruiting in Livingston County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Livingston County.

See how we help banks recruit commercial banking talent