Market Intelligence

Pendleton County, KY

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Pendleton County, Kentucky, a county in the Cincinnati-Wilmington, OH-KY-IN market, holds $210M in deposits across 4 insured institutions and 5 branches. Heritage Bank, Inc. is the largest deposit holder at 46.9% share. The top three banks hold 92% of deposits, which places the county in the Concentrated band. Deposits have grown 29.4% since 2020. It produces $302M of output, ranking #1,446 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$302M
#1,446 of 1,523
Population
14,800
#1,389 of 1,523
GDP per Capita
$20,371
#1,463 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$210M
#1,403 of 1,523
Deposits per Capita
$14,212
#1,238 of 1,523
Deposits per Branch
$42M
#1,446 of 1,523
Competitive structure
Insured Institutions
4
#1,295 of 1,523
Branches per 100k Pop.
33.8
#360 of 1,523
Median Deposits per Institution
$47M
The median deposits booked by a single institution in the county. #1,426 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
46.9%
of county deposits held by banks with $100M to $100B in assets. #1,141 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
92%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+29.4% over 5 years
$163M
2020
$178M
2021
$185M
2022
$195M
2023
$209M
2024
$210M
2025

Branches: 5 in 2020 to 5 in 2025. Institutions: 4 to 4. Top-three share: 89% to 92%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Heritage Bank, Inc.$99M46.9%2+45%
Fifth Third Bank$57M26.9%1+13%
U.S. Bank$38M17.9%1+46%
Truist Bank$18M8.3%1-6%

The 4 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Cincinnati-Wilmington market

Pendleton County is one of 16 counties that make up the Cincinnati-Wilmington, OH-KY-IN market, a Combined Statistical Area (ranked #34 of 293 U.S. markets by economic output). It produces 0.2% of the market’s output and holds 0.1% of its deposits.

MeasurePendleton CountyShare of parent market
2024 GDP$302M0.2%
Deposits$210M0.1%
Population14,8000.6%

View the full Cincinnati-Wilmington market profile →

Recruiting in Pendleton County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Pendleton County.

See how we help banks recruit commercial banking talent