Market Intelligence

Boone County, KY

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Boone County, Kentucky, a core county of the Cincinnati-Wilmington, OH-KY-IN market, holds $3.7B in deposits across 17 insured institutions and 41 branches. Fifth Third Bank, National Association is the largest deposit holder at 21.2% share. The top three institutions hold 47.2% of deposits, which places the county in the moderately concentrated band. Deposits have grown 5.4% since 2020 while the branch count fell by 7. It produces $12.4B of output, ranking #315 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$12.4B
#315 of 1,523
Total Deposits
$3.7B
#424 of 1,523
Population
145,316
#470 of 1,523
GDP per Capita
$85,150
#103 of 1,523
Insured Institutions
17
#283 of 1,523
Deposits per Branch
$90M
#737 of 1,523
Deposits per Capita
$25,432
#586 of 1,523
Branches per 100k Pop.
28.2
#557 of 1,523
Median Institution Size
$220M
Median deposits of the institutions operating in the county. #290 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
36.0%
of market deposits held by banks with $100M to $50B in assets. #1,161 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
47.2%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+5.4% over 5 years
$3.5B
2020
$3.4B
2021
$3.7B
2022
$3.5B
2023
$3.7B
2024
$3.7B
2025

Branches: 48 in 2020 to 41 in 2025. Institutions: 18 to 17. Top-three share: 52.6% to 47.2%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Fifth Third Bank, National Association$783M21.2%7-3%
Heritage Bank, Inc.$488M13.2%5-3%
The Huntington National Bank$474M12.8%5+86%
U.S. Bank National Association$352M9.5%4+45%
JPMorgan Chase Bank, National Association$271M7.3%2+31%
PNC Bank, National Association$260M7.0%3+28%
Central Bank & Trust Co.$236M6.4%2+8%
Truist Bank$226M6.1%3-58%
First Financial Bank$220M6.0%2+28%
Guardian Savings Bank$106M2.9%1+55%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Cincinnati-Wilmington market

Boone County is one of 16 counties that make up the Cincinnati-Wilmington, OH-KY-IN market, a Combined Statistical Area (ranked #34 of 293 U.S. markets by economic output). It produces 7.5% of the market’s output and holds 1.9% of its deposits.

MeasureBoone CountyShare of Cincinnati-Wilmington market
2024 GDP$12.4B7.5%
Deposits$3.7B1.9%
Population145,3166.2%

View the full Cincinnati-Wilmington market profile →

Recruiting in Boone County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Boone County, on a retained basis.

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