Cincinnati-Wilmington, OH-KY-IN holds $192.6 billion in deposits across 58 insured institutions and 619 branches, ranking #34 of 293 U.S. markets by economic output. U.S. Bank is the largest deposit holder at 54.2% share. The top three institutions hold 82.6% of deposits, which places the market in the concentrated band. Deposits have grown 18% since 2020 while the branch count fell by 79.
Deposit trend
Branches: 698 in 2020 to 619 in 2025. Institutions: 61 to 58. Top-three share: 82.9% to 82.6%. Deposits per branch: $311M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| U.S. Bank | 104.4B | 54.2% | +29% |
| Fifth Third Bank | 45.7B | 23.7% | -1% |
| PNC Bank | 9.1B | 4.7% | +9% |
| First Financial Bank | 6.5B | 3.4% | +32% |
| The Huntington National Bank | 4.8B | 2.5% | +14% |
| JPMorgan Chase Bank | 3.5B | 1.8% | +13% |
| Heritage Bank, Inc. | 1.7B | 0.9% | +63% |
| Union Savings Bank | 1.5B | 0.8% | +7% |
| LCNB National Bank | 1.4B | 0.7% | +62% |
| KeyBank | 1.3B | 0.7% | +10% |
The 10 largest of 58 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Hamilton County | Ohio | $84,686M | 838,418 | 51.6% |
| Butler County | Ohio | $23,139M | 400,128 | 14.1% |
| Warren County | Ohio | $14,967M | 257,181 | 9.1% |
| Boone County | Kentucky | $12,374M | 145,316 | 7.5% |
| Kenton County | Kentucky | $9,708M | 175,779 | 5.9% |
| Clermont County | Ohio | $8,073M | 216,977 | 4.9% |
| Campbell County | Kentucky | $3,935M | 95,441 | 2.4% |
| Clinton County | Ohio | $2,454M | 42,301 | 1.5% |
| Dearborn County | Indiana | $1,863M | 51,609 | 1.1% |
| Brown County | Ohio | $904M | 44,397 | 0.6% |
| Grant County | Kentucky | $620M | 26,181 | 0.4% |
| Franklin County | Indiana | $568M | 23,286 | 0.3% |
| Gallatin County | Kentucky | $404M | 8,840 | 0.2% |
| Pendleton County | Kentucky | $302M | 14,800 | 0.2% |
| Bracken County | Kentucky | $163M | 8,511 | 0.1% |
| Ohio County | Indiana | $95M | 5,994 | 0.1% |
Recruiting in Cincinnati
Deposits are held closely by the largest institutions, which often means the bankers worth recruiting are inside a small number of houses. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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