Market Intelligence

Kenton County, KY

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Kenton County, Kentucky, a core county of the Cincinnati-Wilmington, OH-KY-IN market, holds $4.3B in deposits across 16 insured institutions and 44 branches. Fifth Third Bank, National Association is the largest deposit holder at 20.8% share. The top three institutions hold 53.7% of deposits, which places the county in the moderately concentrated band. Deposits have grown 29.1% since 2020 while the branch count fell by 15.4%. It produces $9.7B of output, ranking #371 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$9.7B
#371 of 1,523
Population
175,779
#397 of 1,523
GDP per Capita
$55,228
#456 of 1,523
Deposit market
Total Deposits
$4.3B
#388 of 1,523
Deposits per Capita
$24,278
#643 of 1,523
Deposits per Branch
$97M
#635 of 1,523
Competitive structure
Insured Institutions
16
#337 of 1,523
Branches per 100k Pop.
25.0
#710 of 1,523
Median Deposits per Institution
$113M
The median deposits booked by a single institution in the county. #776 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
31.3%
of county deposits held by banks with $100M to $50B in assets. #1,219 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
53.7%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total county deposits (nominal), 2020 to 2025+29.1% over 5 years
$3.3B
2020
$4.3B
2021
$4.5B
2022
$4.6B
2023
$4.6B
2024
$4.3B
2025

Branches: 52 in 2020 to 44 in 2025. Institutions: 18 to 16. Top-three share: 52.0% to 53.7%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
Fifth Third Bank$887M20.8%6+44%
Heritage Bank, Inc.$736M17.3%5+181%
U.S. Bank$670M15.7%7+30%
Truist Bank$506M11.9%4-14%
The Huntington National Bank$481M11.3%5+2%
PNC Bank$261M6.1%3+7%
First Financial Bank$130M3.0%2+153%
Republic Bank & Trust Company$125M2.9%2+38%
Guardian Savings Bank$101M2.4%1+28%
Central Bank & Trust Co.$94M2.2%2-17%
JPMorgan Chase Bank$82M1.9%2+16%
German American Bank$79M1.9%1no 2020 presence
Stock Yards Bank & Trust Company$47M1.1%1no 2020 presence
Citizens Federal Savings and Loan Association$28M0.6%1+6%
First National Bank of Kentucky$22M0.5%1no 2020 presence
Home Savings Bank, FSB$19M0.4%1-5%

The 16 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Cincinnati-Wilmington market

Kenton County is one of 16 counties that make up the Cincinnati-Wilmington, OH-KY-IN market, a Combined Statistical Area (ranked #34 of 293 U.S. markets by economic output). It produces 5.9% of the market’s output and holds 2.2% of its deposits.

MeasureKenton CountyShare of parent market
2024 GDP$9.7B5.9%
Deposits$4.3B2.2%
Population175,7797.5%

View the full Cincinnati-Wilmington market profile →

Recruiting in Kenton County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Kenton County.

See how we help banks recruit commercial banking talent