Market Intelligence

Kenton County, KY

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Kenton County, Kentucky, a core county of the Cincinnati-Wilmington, OH-KY-IN market, holds $4.2B in deposits across 18 insured institutions and 45 branches. Fifth Third Bank is the largest deposit holder at 20.9% share. The top three banks hold 50% of deposits, which places the county in the Moderate band. Deposits have fallen 2.7% since 2021 while the branch count fell by 10.0%. It produced $9.7B of real gross domestic product in 2024, ranking #371 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$9.7B
#371 of 1,523
Population
175,779
#397 of 1,523
GDP per Capita
$55,228
#456 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$4.2B
#393 of 1,523
Deposits per Capita
$24,007
#689 of 1,523
Deposits per Branch
$94M
#714 of 1,523
Competitive structure
Insured Institutions
18
#263 of 1,523
Branches per 100k Pop.
25.6
#678 of 1,523
Median Deposits per Institution
$107M
The median deposits booked by a single institution in the county. #866 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
28.3%
of county deposits held by banks with $100M to $100B in assets. #1,342 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
50%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)-2.7% over 5 years
$4.3B
2021
$4.5B
2022
$4.6B
2023
$4.6B
2024
$4.3B
2025
$4.2B
2026

Branches: 50 in 2021 to 45 in 2026. Institutions: 17 to 18. Top-three share: 56% to 50%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Fifth Third Bank$882M20.9%5+24%
U.S. Bank$700M16.6%7+12%
Heritage Bank, Inc.$541M12.8%5+30%
The Huntington National Bank$497M11.8%5-8%
Truist Bank$484M11.5%4-57%
PNC Bank$266M6.3%3-1%
First Financial Bank$176M4.2%2+196%
Republic Bank & Trust Company$122M2.9%2-6%
Central Bank & Trust Co.$109M2.6%2-6%
Guardian Savings Bank$104M2.5%1+25%
JPMorgan Chase Bank$81M1.9%2-1%
Bank of America$69M1.6%1no 2021 presence
German American Bank$64M1.5%1-18%
Stock Yards Bank & Trust Company$49M1.2%1+17%
Citizens Federal Savings and Loan Association$28M0.7%1+1%
First National Bank of Kentucky$27M0.7%1no 2021 presence
Home Savings Bank, FSB$20M0.5%1-4%
The First National Bank of Williamson$0M0.0%1no 2021 presence

The 18 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Cincinnati-Wilmington market

Kenton County is one of 16 counties that make up the Cincinnati-Wilmington, OH-KY-IN market, a Combined Statistical Area (ranked #34 of 293 U.S. markets by economic output). It produces 5.9% of the market’s output and holds 2.2% of its deposits.

MeasureKenton CountyShare of parent market
2024 GDP$9.7B5.9%
Deposits$4.2B2.2%
Population175,7797.5%

View the full Cincinnati-Wilmington market profile →

Recruiting in Kenton County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Kenton County.

See how we help banks recruit commercial banking talent