Pitt County, North Carolina, a core county of the Greenville-Washington, NC market, holds $3.5B in deposits across 13 insured institutions and 32 branches. First-Citizens Bank & Trust Company is the largest deposit holder at 19.3% share. The top three institutions hold 47.9% of deposits, which places the county in the moderately concentrated band. Deposits have grown 19.5% since 2020 while the branch count fell by 7. It produces $9.9B of output, ranking #363 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 39 in 2020 to 32 in 2025. Institutions: 15 to 13. Top-three share: 52.4% to 47.9%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| First-Citizens Bank & Trust Company | $682M | 19.3% | +77% |
| Truist Bank | $540M | 15.3% | -20% |
| Wells Fargo Bank, National Association | $470M | 13.3% | -5% |
| Southern Bank and Trust Company | $390M | 11.0% | +59% |
| TowneBank | $342M | 9.7% | +159% |
| Bank of America, National Association | $340M | 9.6% | +2% |
| First Bank | $211M | 6.0% | +343% |
| First National Bank of Pennsylvania | $186M | 5.3% | +33% |
| PNC Bank, National Association | $168M | 4.8% | +26% |
| United Bank | $126M | 3.6% | +58% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Greenville-Washington market
Pitt County is one of 2 counties that make up the Greenville-Washington, NC market, a Combined Statistical Area (ranked #177 of 293 U.S. markets by economic output). It produces 84.3% of the market’s output and holds 80.9% of its deposits.
| Measure | Pitt County | Share of Greenville-Washington market |
|---|---|---|
| 2024 GDP | $9.9B | 84.3% |
| Deposits | $3.5B | 80.9% |
| Population | 182,936 | 80.4% |
View the full Greenville-Washington market profile →
Recruiting in Pitt County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Pitt County, on a retained basis.
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