Market Intelligence

Pitt County, NC

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Pitt County, North Carolina, a core county of the Greenville-Washington, NC market, holds $3.5B in deposits across 13 insured institutions and 32 branches. First-Citizens Bank & Trust Company is the largest deposit holder at 19.3% share. The top three banks hold 48% of deposits, which places the county in the Moderate band. Deposits have grown 19.5% since 2020 while the branch count fell by 17.9%. It produces $9.9B of output, ranking #363 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$9.9B
#363 of 1,523
Population
182,936
#382 of 1,523
GDP per Capita
$54,266
#472 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$3.5B
#436 of 1,523
Deposits per Capita
$19,304
#927 of 1,523
Deposits per Branch
$110M
#466 of 1,523
Competitive structure
Insured Institutions
13
#482 of 1,523
Branches per 100k Pop.
17.5
#1,158 of 1,523
Median Deposits per Institution
$211M
The median deposits booked by a single institution in the county. #309 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
37.0%
of county deposits held by banks with $100M to $100B in assets. #1,261 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
48%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+19.5% over 5 years
$3.0B
2020
$3.3B
2021
$3.4B
2022
$3.3B
2023
$3.4B
2024
$3.5B
2025

Branches: 39 in 2020 to 32 in 2025. Institutions: 15 to 13. Top-three share: 52% to 48%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
First-Citizens Bank & Trust Company$682M19.3%4+77%
Truist Bank$540M15.3%6-20%
Wells Fargo Bank$470M13.3%3-5%
Southern Bank and Trust Company$390M11.0%5+59%
TowneBank$342M9.7%1+159%
Bank of America$340M9.6%2+2%
First Bank$211M6.0%1+343%
First National Bank of Pennsylvania$186M5.3%2+33%
PNC Bank$168M4.8%2+26%
United Bank$126M3.6%3+58%
Dogwood State Bank$46M1.3%1+15%
JPMorgan Chase Bank$26M0.7%1no 2020 presence
Woodforest National Bank$4M0.1%1+41%

The 13 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Greenville-Washington market

Pitt County is one of 2 counties that make up the Greenville-Washington, NC market, a Combined Statistical Area (ranked #177 of 293 U.S. markets by economic output). It produces 84.3% of the market’s output and holds 80.9% of its deposits.

MeasurePitt CountyShare of parent market
2024 GDP$9.9B84.3%
Deposits$3.5B80.9%
Population182,93680.4%

View the full Greenville-Washington market profile →

Recruiting in Pitt County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Pitt County.

See how we help banks recruit commercial banking talent