Greenville-Washington, NC holds $4.4 billion in deposits across 13 insured institutions and 41 branches, ranking #177 of 293 U.S. markets by economic output. First-Citizens Bank & Trust Company is the largest deposit holder at 17.8% share. The top three institutions hold 44.3% of deposits, which places the market in the fragmented band. Deposits have grown 20% since 2020 while the branch count fell by 10.
Deposit trend
Branches: 51 in 2020 to 41 in 2025. Institutions: 15 to 13. Top-three share: 48.9% to 44.3%. Deposits per branch: $106M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| First-Citizens Bank & Trust Company | 0.8B | 17.8% | +75% |
| Wells Fargo Bank | 0.6B | 14.2% | -7% |
| Truist Bank | 0.5B | 12.4% | -20% |
| Southern Bank and Trust Company | 0.5B | 11.3% | +50% |
| First Bank | 0.4B | 8.5% | +140% |
| TowneBank | 0.3B | 7.8% | +159% |
| Bank of America | 0.3B | 7.8% | +2% |
| United Bank | 0.3B | 7.7% | +27% |
| First National Bank of Pennsylvania | 0.3B | 6.9% | +38% |
| PNC Bank | 0.2B | 3.9% | +26% |
The 10 largest of 13 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Pitt County | North Carolina | $9,927M | 182,936 | 84.3% |
| Beaufort County | North Carolina | $1,856M | 44,670 | 15.7% |
Recruiting in Greenville
No single institution dominates deposits here, which usually means more competitors of a size where a strong team can move meaningful share. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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